15,000 TCHIBO customers set signs of sustainability when collecting clothes!

15,000 TCHIBO customers set signs of sustainability when collecting clothes!

In a remarkable step to promote the circular economy, Tchibo has collected sorted clothing and home textiles together with its customers since 2023. Under the motto "Second life for textiles", customers can hand in well-preserved pieces in 120 Tchibo branches. So far, 15,000 customers have already participated in these collections, which underlines the relevance of the topic. The ongoing collection campaign, which runs until July 26, 2023, has the special topic of "dresses and skirts" and aims to protect resources and avoid waste, in keeping with the philosophy of the circular economy, which aims to keep products as long as possible in the economic cycle as possible Brocki.ch.

Paul Unterluggauer, Managing Director of Tchibo Austria, emphasizes the importance of customer participation for sustainability. In collaboration with Re-Ferig Austria, the textiles collected are attributed to the circulation. Matthias Neitsch, Managing Director of Re-MAU AUSTRIA, explains that the donations offer a valuable basis for a resource-saving preparation. The member organizations, including Caritas Carinthia and Volkshilfe Vienna, check and process the donated clothing. Reusable articles go into sale in second-hand shops or are made available to the needy.

sustainability and resource conservation

The collected textiles are also evaluated according to their condition. While usable items of clothing get a second chance, defective parts sometimes get into textile recycling. These are converted into regional products such as insulation materials and fibers. A central point in this process is that the proceeds from the re -exploitation finance charitable projects and create integrative jobs.

The submission of the textiles in Tchibo branches is perceived by many customers as practical because they regularly buy there. A convenient way to make a contribution to sustainable resource use. This is also supported by the second-hand purchases, which not only contribute to avoiding waste, but also extend the lifespan of products, as reported. These practices are part of the wider movement towards a more conscious culture of consumption.

collaborations for a better future

In order to meet the goal of resource conservation, organizations such as Brocki.ch have developed strategies in order to dispose of not sold articles in an environmentally friendly manner. In cooperation, for example with Immark AG and Ammareal, it is ensured that unused products are treated professionally and sustainably. These initiatives are crucial to implement the principles of the circular economy in practice and to recycle unusable goods, in particular electronic waste, in an environmentally friendly manner.

The renewed focus on the importance of sustainability and circular economy in the consumer society becomes clear through the continuing initiatives of Tchibo and other organizations. These measures help to raise awareness of resource conservation and to develop society in the direction of a more sustainable future that creates both ecological and social added value.