Toy market in Austria: What parents really want!

Toy market in Austria: What parents really want!

The toy market in Austria is experiencing a remarkable boom OTS reported. At a press conference taking place on April 24, 2025 at 10:00 a.m. in the AK Medienraum in Vienna, the results of a qualitative and quantitative study of parents' choice of toys will be presented. The qualitative survey involved 10 interviews with parents of children between the ages of 1 and 10, while a representative survey surveyed 1,000 parents of children between the ages of 2 and 10.

The survey aims to gain insights into parents' preferences, concerns and demands when it comes to choosing toys for their children. Access to the live stream of the press conference is available at wien.arbeiterkammer.at/ toysmarkt. Anyone interested can send their questions in advance by email to doris.breiter@akwien.at.

Parent's priorities when buying toys

The results of the survey show that safety and quality are the most important criteria when buying toys for 65% of parents. Price and children's preferences also play a crucial role, with 55% of respondents considering these factors to be important. The popularity of online stores has increased as 76% of parents prefer this shopping source, while local retail stores and supermarkets lag behind.

• Puzzle und Denkspiele sind mit 56 % die meistgekauften Spielzeuge.
• Für Frauen sind Kreativ- und Bastelspielzeuge eine bevorzugte Wahl (59 %), während Männer eher elektronische Geräte und Videospiele kaufen (48 %).
• 78 % der Eltern sind der Meinung, dass Kinder selbst entscheiden sollten, mit welchem Spielzeug sie spielen.

Another interesting aspect is that 40% of respondents say that children want toys that they have seen in advertising or media. These influences show how advertising is increasingly shaping families' purchasing decisions.

Trends and developments in the toy market

Loud Appinio Toys not only encourage children's imagination, but also creativity. Innovative trends, including interactive toys, educational toys and sustainable products made from natural or recycled materials, are becoming increasingly important. Parents are increasingly placing value on toys that support their children's cognitive, social and motor skills.

The timeless classics, such as wooden toys, dolls and board games, continue to enjoy great popularity and stand the test of time. At the same time, the market for sustainable toys is growing as more and more parents seek environmentally friendly alternatives. In the context of choosing toys, it is recommended to pay attention to the age and interests of the children.

The future of the toy market will be characterized by innovations focused on the integration of technology and a focus on sustainability. How verysuperb explains, interactive and learning-promoting toys represent a valuable enrichment for the development of boys and help to optimize skills and promote learning through play.