Hofer strikes: Coffee prices fall by up to 16 percent!

Hofer strikes: Coffee prices fall by up to 16 percent!

On May 30, 2025, Hofer will surprise its customers with massive price reductions for a variety of coffee types. The food retailer has permanently reduced the prices of over 500 products, once again demonstrating its commitment to value for money. These measures are intended to make purchases more attractive for all customers. In the past few months, the range has also had the price of numerous items reduced in other product categories such as butter and cooking oil.

The current price reductions in the coffee segment include the following products:

• BARISSIMO Classico (500 g): 4,99 Euro statt 5,99 Euro (-16,6 %)
• BARISSIMO Classic Intenso (500 g): 5,29 Euro statt 5,79 Euro (-8,6 %)
• BARISSIMO Kaffeepads Crema (20 Stück): 1,89 Euro statt 1,99 Euro (-5 %)
• BARISSIMO Cappuccino (400 g): 2,98 Euro statt 3,29 Euro (-9,4 %)
• Lavazza Crema e Gusto (1 kg): 19,99 Euro statt 21,99 Euro (-9 %)

A comprehensive savings program

The price reductions are part of Hofer's comprehensive strategy to make it easier for customers to access high-quality food without sacrificing quality. Hofer emphasizes that the company's own brands offer strong value for money. This is consistent with the results of an analysis of price elasticity in food retail, which shows that consumers react strongly to price changes. This insight could strategically underpin Hofer's decision to specifically reduce prices.

The company, which has 540 stores in Austria and employs more than 12,000 people, is not only making these price adjustments for coffee, but has also previously reduced the prices of butter and cooking oil in March and April. Additional items were also discounted on May 21, reflecting ongoing adjustments to improve customer service.

Climate protection and sustainable practices

In addition to pricing, Hofer is actively committed to climate protection. The company tries to ensure the stability of sales prices through its pricing strategies while promoting consumer interest. This approach could be interpreted as part of a long-term strategy to strengthen Hofer's market position in the increasingly competitive food retail sector.

Overall, it shows that Hofer does not only rely on short-term special offers, but also on long-term pricing in order to create stability and trust among customers. Given the competition in the food retail sector, it is crucial that prices for essential goods such as food remain in line with demand and supply to serve both customers and corporate interests.

For further information about the current price adjustments, those interested can read Hofer's official press releases at Hofer and the analyzes on pricing in food retail at View gjä.