Hofer strikes: coffee prices are falling by up to 16 percent!

Hofer strikes: coffee prices are falling by up to 16 percent!

Österreich - On May 30, 2025, Hofer surprises his customers with massive price cuts for a variety of coffee varieties. The food retailer has permanently reduced the prices of over 500 products and thus once again demonstrated its commitment to a good price-performance ratio. These measures are intended to make purchases more attractive for all customers. In the past few months, the range in other product categories such as butter and food oil has also been reduced by numerous items in the price.

The current price cuts in the coffee segment include the following products:

• Barissimo Classico (500 g): 4.99 euros instead of 5.99 euros (-16.6 %)
• Barissimo Classic Intego (500 g): 5.29 euros instead of 5.79 euros (-8.6 %)
• Barissimo coffee pads crema (20 pieces): 1.89 euros instead of 1.99 euros (-5 %)
• barissimo cappuccino (400 g): 2.98 euros instead of 3.29 euros (-9.4 %)
• lavazza crema e Gusto (1 kg): 19.99 euros instead of 21.99 euros (-9 %)

a comprehensive savings program

The price reductions are part of a comprehensive strategy from Hofer to make it easier for customers access to high -quality foods without having to do without quality. Hofer emphasizes that the company's own brands offer a strong price-performance ratio. This is in accordance with the results of an analysis on price elasticity in the food retail trade, which show that consumers react strongly to price changes. This knowledge could strategically underpin the decision of Hofer to reduce prices.

The company, which has 540 branches in Austria and employs more than 12,000 employees: Inside, not only performs these price adjustments over coffee, but has previously reduced prices for butter and food oil in March and April. Further articles were also offered more cheaply on May 21, which reflects a continuous adjustment to improve the customer service.

climate protection and sustainable practices

In addition to pricing, Hofer is actively involved in climate protection. The company tries to ensure the stability of sales prices through its price strategies and at the same time promote the interest of consumers. This approach could be interpreted as part of a long -term strategy to strengthen Hofer's market position in increasingly competitive food retail.

Overall, it shows that Hofer not only relies on short -term special offers, but also on permanent prices to create stability and trust among customers. In view of the competition in the food retail trade, it is crucial that the prices for important goods such as food remain in accordance with demand and the offer to serve both customers and company interests.

For more information about the current price adjustments, interested parties can be interested in the official press releases from Hofer under [Https://www.hofer.at/de/ueber-hofer/presse/presseaus-sendungen-produkte/2025/preissenkt-kaffee) and the analyzes for pricing in food retail at [gjä] (https://www.gjaeonline.de/de/articles/preisstrategien-im-deutschen- Lebensmittel-einzelhandel-eine-Epirische-analysis/) view.