Trade marketing is changing: How digitalization influences the market!

Trade marketing is changing: How digitalization influences the market!

Austrian trade is celebrating a revolutionary turnaround! According to Oliver Olschewski, CEO of Offerista Group Austria, the industry is facing crucial changes characterized by digitalization. A new key data picture of retail marketing shows clearly: price transparency and more conscious purchasing decisions by consumers are becoming the central key factor! In a survey by Reppublika Research & Analytics, 74 percent of respondents said that price influences their decisions online, compared to 76 percent offline. This new reality is forcing retailers to adopt innovative approaches to capture shoppers' attention and generate impulse purchases.

Digitalization as the key to the future

Commercial marketing couldn’t be easier, but the reality is different. Where printed brochures once dominated inboxes, the digital age calls for new strategies. Olschewski emphasizes that retailers must reach their target group specifically via digital channels. The demand for digital solutions is increasing not only because of changing information behavior, but also because of the numerous advantages that digital communication offers. With a flexible and scalable approach, providers can quickly adapt offers, even more so when AI technologies come into play. These could revolutionize not only campaign optimization, but also personalized approach, explains Olschewski. This gives retailers a significant advantage, especially in a time where efficiency is everything.

Offerista Group GmbH goes one step further by offering a seamless digital advertising solution that spans a network of more than 1,400 touchpoints. Their experts from different countries provide advice based on a deep understanding of the needs of stationary retail, combined with the latest technology. The importance of a holistic approach and the power of cross-channel campaigns is becoming increasingly clear offerista.com. In today's world, where every cent counts and the market landscape is constantly in flux, such integrative strategies are crucial for success in trading. Stay tuned, because the coming months will bring a breath of fresh air to retail marketing!