Change in commercial marketing: How digitization influences the market!

Change in commercial marketing: How digitization influences the market!

Austrian trade celebrates a revolutionary turn! According to Oliver Olschewski, CEO of the Offerista Group Austria, the industry is faced with decisive changes that are characterized by digitization. A new key data picture of the commercial marketing clearly shows: Prize transparency and more conscious purchase decisions from consumers: Inside, the key factor becomes the central key! In a survey by Reppublika Research & Analytics, 74 percent of those surveyed stated that the price influenced their decisions online, while it is even 76 percent offline. This new reality forces dealers to pursue innovative approaches to gain the attention of buyers: to gain inside and generate impulse purchases.

digitization as a key to the future

The advertising in commercial marketing could not be easier, but reality is different. Where once printed brochures dominated the inbox, the digital age calls for new strategies. Olschewski emphasizes that dealers: inside must reach their target group in a targeted manner via digital channels. The demand for digital solutions increases not only because of the changed information behavior, but also due to the numerous advantages that digital communication offers. With a flexible and scalable approach, providers can adjust offers promptly, all the more when AI get into play. These could not only revolutionize campaign optimization, but also the personalized address, explains Olschewski. This brings dealers: a significant advantage inside, especially at a time when efficiency is everything.

The Offerista Group GmbH goes one step further by offering seamless digital advertising solution that extends over a network of more than 1,400 touchpoints. Your expert: Inside from different countries, based on a deep understanding of the needs of inpatient trade, combined with the latest technology. The importance of a holistic approach and the power of cross-channel campaigns is becoming increasingly clear, so Offerista.com . In today's world, when every cent counts and the market landscape is constantly in the river, such integrative strategies are crucial for success in the trade. Stay tuned because the coming months will bring a breath of fresh air in the commercial marketing!