oe24.TV breaks ratings records: viewer numbers explode in January!

oe24.TV breaks ratings records: viewer numbers explode in January!

Austria's news channel oe24.TV shocked the competition with a breathtaking ratings record at the beginning of 2025. From January 1st to 9th, the channel caused a stir by increasing its market share in the advertising target group of 12 to 49 year olds to an impressive 2.2% - an increase of almost 200 percent compared to the previous year. This means that oe24.TV has achieved its highest market share in its history. On January 9th, the station even reported a share of 2.8% in the same target group, which illustrates the daily increase in viewer numbers. In the first ten days of the new year, more than 1.1 million people tuned in and over 30 programs reached over 100,000 viewers ots.at reported.

The talk duels on "Fellner! Live" are particularly causing a stir, with the duel between Gerald Grosz and Sebastian Bohrn Mena attracting almost 200,000 viewers at the beginning of the week. Another highlight was the duel between Peter Westenthaler and Josef Cap, which attracted 162,000 spectators despite strong competition from the night ski slalom. The overall target group aged 12 and over also shows a record-breaking development with a market share of 2.0%, which catapults the station into a top position in Austrian television.

The power of advertising goals

A further analysis of the market shares shows that oe24.TV also benefits greatly in terms of advertising expenditure. The station's ratings are on the rise compared to other large networks such as ARD and ZDF. According to the performance data of ZDF advertising television eo24.TV is now experiencing strong growth, which is attracting interest from advertisers. The excellent ratings are of great interest not only for the station itself, but also for the advertising industry, as the target groups of 12 to 49 year olds are considered particularly attractive.