Tourism in the Vienna Woods: Development into a holiday paradise has started!

Tourism in the Vienna Woods: Development into a holiday paradise has started!

On Monday evening, the Wienerwald Tourismus tourism reception took place in the Laxenburg Castle Park. A highlight of the event was the speech by Governor Johanna Mikl-Leitner, who emphasized the central role of tourism in the economic development of Lower Austria. Their goal is to transform the region from a classic excursion destination into an attractive holiday destination. In this context, she emphasized the importance of tourism marketing and the diverse opportunities that Lower Austria offers, including the Lower Austria Card, which includes 365 excursion destinations for every day of the year.

Lower Austria is described as the number one cycling country in Europe, offering opportunities for top athletes, amateur athletes and families. The cultural activities in the Vienna Woods region generate enormous added value of around 200 million euros, which further underlines the relevance of tourism in the region. As part of the reception, Maria Haarhofer was awarded the “Medal of Merit of the Federal State of Lower Austria” for her services in tourism.

Economic tourism and new initiatives

Michael Shower, Managing Director of Niederösterreich Werbe, presented Laxenburg as an up-and-coming business tourism destination. What is particularly noteworthy is that economic tourism already accounts for a third of all overnight stays. In order to further increase the quality of the accommodation, a new quality offensive called “Selected Stays” was launched. Michael Wollinger, Managing Director of Wienerwald Tourismus GmbH, reported on a successful year with numerous new projects in the areas of exercise, cuisine and communication.

Christoph Kainz, member of the supervisory board of Wienerwald Tourismus GmbH, praised the progress in the development of the Vienna Woods as a destination and the close cooperation with partners. These joint efforts are already beginning to bear fruit and underline the region's potential. In addition, Andreas Kirnberger, chairman of the Advertising & Market Communication specialist group, announced a painting competition for elementary schools, in which VS Vösendorf emerged as the winner.

The culinary and cultural diversity

The event attracted numerous guests from the tourism industry, including members of the state parliament and other political representatives. The culinary diversity of Lower Austria was also recognized, which has been known for its quality and atmosphere for 30 years. Tourism in the region generates around two billion euros annually, which underlines the need to continue developing innovative projects. In the last five years, for example, the number of four-star beds has increased by around twelve percent.

• Innovative Projekte, die die Region stärken, sind:
• Live-Recruiting zur digitalen Vernetzung von Jobangeboten
• WienerWaldDinner, ein Genussabend im Freien, der schnell ausgebucht war

The opening of the first Vienna Woods photo challenge with attractive prizes for participants and the use of regional products during the culinary fair “More regionality for your guest” illustrate the strong network within the community. The goal remains clear: Lower Austria should establish itself as a recognized holiday destination - a process that the region is pushing forward with all its might and that will continue to enrich the coming years with numerous projects.

The economic relevance of tourism in Austria is documented by numerous studies and statistics that further illustrate its economic importance. Annual surveys provide comprehensive data essential to the future of tourism, providing valuable insights for industry players ( WKO ).

Further information on the development of tourism in Lower Austria and the latest projects can be found in the comprehensive reports on the measures taken by Vienna Woods Tourism and in the marketing initiatives of the regional partners ( OTS, Nope ).