PURE conquers Europe: The secret ingredients for safe dating!

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RM Equity Partners strengthens its portfolio with the acquisition of MAGIX and celebrates PURE as the “App of the Day” in Europe.

PURE conquers Europe: The secret ingredients for safe dating!

RM Equity Partners (RMEP) is making a splash in the digital business landscape! On March 5, 2025, their dating app PURE was named “App of the Day” by the Apple App Store editorial team in eight European countries, including Austria, Denmark and Germany. This honor not only underlines the popularity of the app, but also its increasing reach, as PURE is also listed among the “Top 10: Dating Apps” in Latin America. The app offers innovative features, including the unique “Devil’s Bones” mode, which promises a safe and exceptional dating experience, like ots.at reported.

But that's not all! With the takeover of MAGIX Software GmbH, RMEP shows its ambitions in the field of multimedia software. The Berlin-based developer of software solutions for video and audio editing was acquired following a successful restructuring during its insolvency proceedings. MAGIX is known for excellent products such as VEGAS Pro and Music Maker. This strategic investment represents a decisive step for RMEP, allowing it to consolidate its market position in the digital world rmep.li reported.

The rise of RMEP

RM Equity Partners, founded in 2017, has established itself as a leading European investor in digital business models and employs over 600 people across Europe. RMEP's portfolio companies, including household names like Bergfex and calimoto, reach more than 400 million users worldwide annually. With the latest developments, RMEP shows that it wants to conquer the market in both apps and software solutions, ushering in an exciting future for the digital industry.