Lindt & Sprüngli brings chocolate enjoyment to Vienna: flagship store opens!

Lindt & Sprüngli brings chocolate enjoyment to Vienna: flagship store opens!

On July 3, 2025, the renowned chocolate brand Lindt & Sprüngli announced exciting news: the first flagship store in Austria will open at Kärntner Straße 1 in Vienna. This opening is planned for fall 2025 and is intended to improve the guest experience with a spacious sales area over two floors. Managing director Ali Kulein expressed his great anticipation of the opening and sees it as an important step towards strengthening the brand presence in Austria.

Lindt & Sprüngli looks back on over 180 years of experience in the chocolate business and has established itself as a leading company in the premium chocolate market. With production at a total of 12 locations in Europe and the USA and a sales network that includes 38 subsidiaries and around 560 of its own sales outlets, the company is globally positioned. Lindt & Sprüngli currently employs around 15,000 people and achieved sales of CHF 5.47 billion in 2024.

Sustainability and social commitment

Another distinguishing feature of Lindt & Sprüngli is their commitment to sustainable practices. Since 2008, the company has pursued a comprehensive sustainability program known as the Lindt & Sprüngli Farming Program. The company has been active in Austria since 1994 and employs around 360 people there. The headquarters and our own production facility are located in Vienna and Gloggnitz.

The global chocolate market is growing steadily and is estimated to be worth $125 billion in 2024, with a projected growth of over 3.3% CAGR through 2034. Important reasons for this development include an increase in the global population, higher income in developing countries, and increasing interest in the health benefits of high-quality chocolate. Demand is particularly strong in the North America and Asia-Pacific regions.

Market trends and future prospects

Consumers are increasingly leaning towards healthy options, which is why dark and sugar-free chocolate is becoming more of a focus. Premium and artisan chocolates are also growing in popularity. Lindt & Sprüngli is well positioned to benefit from these trends, particularly with the upcoming opening of the new flagship store, which not only offers a new shopping experience but also reflects the high quality and heritage of the brand.

The opening of the flagship store in Vienna is a strategic step to secure market share in a dynamic and growing business area and at the same time further emphasize the commitment to sustainability. Lindt & Sprüngli not only remains a leading player in the chocolate market, but also relies on innovative ways to address and retain customers.

As Lindt & Sprüngli prepares for the future, the chocolate market shows that it is constantly changing and brings with it new challenges but also opportunities. The opening of the flagship store in Vienna is an exciting development in the context of this dynamic market.