Buy gold via app: Secure your assets from 1 gram!

Buy gold via app: Secure your assets from 1 gram!

The gold market is experiencing exciting developments, particularly through new digital opportunities for investors. The Liechtensteinische Landesbank (LLB) has now launched its financial app “willbe”, which enables users to buy real gold from just one gram via their smartphone. This innovative solution is seen as an attractive option to invest in a traditional investment.

Gold is stored securely in the app, and storage takes place in the high-security vault of LLB, one of the safest financial houses in Europe, in Liechtenstein near the Rhine. Users can take a look at their gold at any time via a webcam, providing an additional layer of security. Wolfgang Mair, head of digital business models at LLB, highlights the app's ease of use, which makes it possible to buy and sell gold digitally, without the additional paperwork or the need to visit the counter. There is only a surcharge of 0.5% on the current gold price, while no storage fees are charged until December 31, 2025.

A new way to invest

Prices in the app are updated every five minutes, giving users a transparent overview of the market. The option to bring the gold home shows that the LLB values ​​access to physical gold even in times of digital asset management. The offer could be particularly interesting for self-decision makers who are looking for a clear investment strategy and at the same time value security.

The concept of digital wealth management is gaining adoption worldwide, and robo-advisors, which are essentially computer programs designed to assist with investing and portfolio monitoring, are on the rise. These programs automated the process of portfolio adjustment and provide users with a cost-effective way to manage their assets. These trends, which began in the USA and spread to Germany via Great Britain, are an important element of modern finance.

Security and geopolitical hedging

Another notable feature is that the gold is stored outside the EU, providing geopolitical insurance. Investing in gold through the “willbe” app could not only be an economic decision, but also a strategy to diversify the portfolio and protect against economic uncertainties.

In summary, the ability to purchase gold easily and securely via app not only gives investors access to a stable investment, but also reflects the advantages of digital asset management. This is an exciting development that could revolutionize the way people invest in gold. Interest in digital solutions for investments, such as those promoted by the LLB, is expected to continue to increase in today's financial landscape.

For more detailed information on this topic, please visit OTS, Fonds Professional and experts.