Black Friday or Cyber ​​Monday: When can you really save?

Black Friday or Cyber ​​Monday: When can you really save?

Black Friday is coming up on November 28th, 2025, followed by Cyber ​​Monday on December 1st. These two shopping events, which originated in the USA, have now become global phenomena. Black Friday falls on the Friday after Thanksgiving and focuses heavily on major electronics products such as televisions, gaming consoles and smartphones. In contrast, Cyber ​​Monday is primarily aimed at online shoppers and offers particularly attractive offers on smaller electrical appliances and fashion items. Many retailers, including platforms such as Amazon, MediaMarkt and eBay, are presenting special discount campaigns on both days. According to [vol.at](https://www.vol.at/black-friday-oder-cyber-monday-wann-lohnt-sich-das-shoppen- aktuell/9816215), around 38% of German consumers are shopping this Black Friday, while 24% are looking forward to the offers on Cyber ​​Monday.

The surveys show that Black Friday is considered the more popular event in Germany. Numerous products are available on both days, but often at low prices on Cyber ​​Monday. Popular items could quickly sell out, suggesting it's better to buy high-priced technology products on Black Friday, while fashion and smaller gadgets can be found on Cyber ​​Monday. Comparing prices remains crucial to securing the best bargains.

Shopping behavior of Germans

In addition, a study by the Boston Consulting Group (BCG) states that 75% of German consumers want to take part in upcoming shopping events. What's particularly notable is that around 45% of shoppers plan to use AI tools for price comparisons and deal searches. The trend shows that 76% of consumers want to take advantage of bargains during these major shopping events - an increase of 9% compared to last year.

Planned spending and consumer behavior

According to the BCG study, German consumers intend to spend around 340 euros on average, which remains constant compared to last year. Millennials and Generation Z in particular plan high spending, while Baby Boomers plan more modestly. Among shoppers, 93% have heard of Black Friday and 83% say they are delaying their purchases until the sales.

In the ever-changing consumer landscape, 57% of Germans show they plan to spend on everyday items, followed by 50% on clothing and 41% on electronics. The upcoming discounts serve as the perfect opportunity for many to shop for gifts for the upcoming holidays.

The insights and trends provided by the surveys from YouGov and [horizont.net](https://www.horizont.net/marketing/nachrichten/bcg-umfrage-in-zwei-laendern-studie-ki-veraendert-kauf Behavior-bei-shopping-events-231679) document, make it clear that consumers' purchasing behavior is increasingly influenced by digital tools and that these days are therefore becoming more important, both in stationary and online retail.