Auctions for everyone: Experience the new bidding adventure in Austria!
Auctions for everyone: Experience the new bidding adventure in Austria!
The auction experience of the future is here! Aurena, known as the leading provider of online auctions in Austria, has had impressive growth in recent years. With a turnover of over 100 million euros in 2024 and a rapidly growing user base of around 280,000 registered bidders, the company has created a revolutionary platform that ranges from the auction of insolvency and bankruptcy goods to luxury items. Jürgen Blematl, the technical director of Aurena, emphasizes that the digitization and the establishment of a specialized team were of fundamental importance for the success of the company, which developed from a traditional auction house to a digital giant, such as aurena.at
aurena has set itself the task of democratizing the auction format, which is often perceived as an elitist. "We bring the auction to every living room," explains Blematl by starting the starting price at one euro. The company wants to address a wide audience, from occasional buyers to collectors of high -quality goods. This is made possible by a variety of the exhibits-from used hand drilling machines to entire wineries, such as
The auction portal not only offers the possibility to buy high -quality objects, but is also an ideal instrument to quickly create liquidity, especially in times of economic uncertainty. "Right now it is important for many to convert large quantities of goods into cash," said Blematl. In order to improve the auction experience, the company also plans to expand its market leadership in Germany and also offer hundreds of thousands of people there to unique exhibits and real bargains. Aurena has established itself as the top dog in the online auction scene and plans to maintain and further expand this course. For Aurena, this also means to constantly develop and use new technologies to offer bidders and sellers an optimal experience. The use of digital tools has revolutionized the auction landscape and makes Aurena a pioneer in the area of online auctions. We are pleased to see how the digital world of auctions unfolds to offer people new experiences. auctions as a quick liquidity source
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| Ort | Niklasdorf, Österreich |
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