Smartphones in everyday life: the Austrian dilemma between use and excess!

Smartphones in everyday life: the Austrian dilemma between use and excess!

Austrians spend more than five hours with their smartphones every day, especially the age group of 14 to 29 year olds is particularly affected. According to a survey, many users say that they lose themselves in constant use and thereby waste valuable time. Almost two thirds of the respondents feel a wish to reduce this consumption, such as Channelpartner In Germany, buyers no longer exchanged their smartphones as often as in the past. Only 43 percent of the respondents have devices that are less than a year old, compared to 55 percent in the previous year.

market development and consumer behavior

The brand, the design and the technical specifications are crucial for buyers; The average price of a smartphone drops from 567 euros to 523 euros. Nevertheless, the demand remains strong: In 2024, an increase in smartphone sales to 21.8 million devices is expected, while buying prices are falling. Consumers are ready to spend more for devices that last longer and often also receive the latest software support. This remains the entire market for smartphones, apps and mobile communication on a high course, with expected sales of 38.9 billion euros this year, which corresponds to growth by 1.3 percent