End of an era: Ferrari separates from Marlboro after 50 years!

End of an era: Ferrari separates from Marlboro after 50 years!

You end an iconic era: after over 50 years, Ferrari separates from Philip Morris as a sponsor. The legendary Marlboro lettering, which decades the racing cars of the Scuderia for decades, will no longer be seen on the racing cars. The partnership, which started with the legendary Ferrari driver Arturo Merzario, culminated with Michael Schumacher, who won a total of five world championships in Marlboro's five world championships. The influence of tobacco companies in motorsport dates back to the 1970s, but the worldwide ban on tobacco advertising has ended this section in 2022.

like kosmo reported, in addition to Marlboro, other sponsors, including Santander and Palantir, disappeared from the Ferrari list. In contrast, however, the future with new partners is celebrating: Unicredit and IBM are in the footsteps of the past sponsors. The departure of tobacco stamps illustrates the change in the sponsorship landscape of motorsport.

Fast banknotes and subtle tactics

But the relationship between Marlboro and Formula 1 was not always so common. The tobacco company was known for its creative marketing strategies to escape the strict advertising restrictions. In 2005 and 2006, Marlboro presented his famous barcode logo, which was attached to Ferrari's vehicles instead of the actual lettering. Contrary to the new EU guidelines, this Design was a clever attempt to remain true to the brand presence without directly violating the law.

according to the information from Smart-Motoring this strategy caused a lot to look for. Critics saw subliminal advertising, which has been illegal in the EU since the late 50s. Finally, Ferrari pulled the ripcord in 2010 and banished the controversial logo from her vehicles. Philip Morris, on the other hand, retains a central role in Ferrari engagement in Formula 1 by renting advertising space to third parties.