Russmedia shines at international media awards in New York!

Russmedia shines at international media awards in New York!

On May 22, 2025, the best media projects were honored at the INMA Global Media Awards in New York. Russmedia from Schwarzach was particularly outstanding, attracting attention with a total of six prizes, including one first place and three second places. With 839 submissions from 286 news brands from 49 countries, the event enjoys an international reputation and is judged by a jury of 60 media experts who focus on creativity, innovation and proven results, such as vol.at reported.

The trade fair reinforced the importance of innovation in the media industry. Isabel Russ, editor-in-chief of Vorarlberger Nachrichten, underlined this aspect, while managing director Georg Burtscher praised the interdisciplinary collaboration at Russmedia. “Revolutionizing Advertising Sales Through Emotional Storytelling” was awarded first place and shows how emotional storytelling can significantly increase advertising revenue.

Highlighting the projects

With its approach to emotional storytelling, Russmedia has proven that regional publishers can also keep up with international competition. The project also achieved second place in the “Most Creative Use of Advertising Formats” category. Sara Stiegelmair, Head of Digital Sales at VOL.AT, explained that such stories create a crucial connection between advertisers and their target group.

Russmedia also received second place in the “Best Use of AI for Internal Productivity” category for the “Russmedia Meets AI 2.0” project. The innovative “AI Watch Dog” system also received an award – it is the second best digital product in the competition. Lena Leibetseder, Head of Digital Publishing, pointed out the central role that AI plays in modern editorial work.

The future of the media industry

In the context of the awards, a clear trend emerges: digitalization and artificial intelligence are having a significant impact on the media industry. Loud kggp.de A significant number of German media companies are already taking steps to integrate AI tools into their everyday lives. These technologies help to relieve editors of routine tasks and improve the quality of reporting.

65% of those under 35 consume news primarily through digital channels, indicating that media consumption is becoming increasingly digital. Successful media companies invest in digital transformation, which is also reflected in significant growth. The interaction of technological innovations, such as automated fact-checking tools, and high-quality journalism is becoming increasingly important.

In conclusion, it can be said that Russmedia not only stands out due to the number of awards, but also stands as an example of the possibilities of regional publishers in the international environment. The INMA Global Media Awards not only celebrate creative projects, but also highlight the guiding role of innovation and technology in the future of journalism.