From studying to the TikTok agency: How Marswalk brands conquered!

From studying to the TikTok agency: How Marswalk brands conquered!

Wien, Österreich - The international TikTok and Social Media Agency Marswalk has made a name for itself in the D-A CH area, CEE and USA. The agency, founded by Victor Samuel Vécsei and Tim Baumgärtner in 2021, follows the approach to create 9: 16 videos for well-known brands such as DM, Westbahn and Coca-Cola in order to optimize their communication on Tikok. Vécsei, who himself won over 80,000 followers on the platform, recognized the increasing importance of short-form videos for modern communication behavior and developed an affinity for TikKOK in the USA as a marketing tool. After returning to Vienna, he put his vision into practice: Marswalk was born and concentrated on the creation of tailor -made formats.

agency positioning takes place through precise target definitions for each brand on TikTok. It develops formats with recurring elements for continuity and selects suitable creators to produce authentic and target group -specific videos. Own software solutions and AI-based tools are used, which make the creative process more efficient and accelerate important steps. This procedure underlines the relevance of creators in brand communication, which are increasingly perceived as essential components in the strategy.

The meaning of user-generated content

User-generated content (UGC) has established itself as a key component in tictok marketing. According to a current analysis, an impressive number of 56% of the brands UGC sees the central strategy for their communication goals. This type of content created by users not only offers authenticity, but also achieves a 22% higher engagement rate than conventional brand videos. This means that UGC is not only suitable for creating trust, but also to have a decisive influence on buying decisions. 80% of the respondents in a study stated that UGC strongly influenced their buying behavior.

In order to maximize the effectiveness of UGC campaigns on TikTok, it is important, according to Best Practices, to provide clearly defined conditions of participation, to use unique brand-specific hashtags and to cooperate with influencers. Tikok features such as Duet and Stitch can be used to promote interaction. Brands that want to be omnipresent on social media are increasingly investing in UGC and relying on the integration of their employees as corporate influencers.

trends and challenges in TikK-Marketing

with over 1.6 billion active users and an average length of stay of 53.8 minutes per day, Tikok is one of the most influential platforms in the digital marketing marketing area. 61.2% of the marketers mainly focus on brand awareness, while 74.3% rate the application-friendly AI tools of Symphony AI as highly attractive. These tools enable a personalized approach to the target group, which is crucial in today's fast -moving digital world.

Nevertheless, the balance between authenticity and commercialization is a challenge. Brands must make sure to present authentic content without neglecting the commercial aspect. Generation Z, which is 76% of TikK users, is very committed and is dissatisfied with the idea that the platform could possibly be banned in essential markets such as the USA.

Overall, it can be seen that investments in TikK marketing are still becoming more important, since more and more companies are using the platform to increase their brand presence and authentic communication as a possibility. Marswalk and similar agencies are at the top of this development and are central actors in the design of future brand communication.