Revolution in online advertising: Google Ads brings creative AI functions!

Revolution in online advertising: Google Ads brings creative AI functions!

VIENNA. Google today unveiled groundbreaking innovations in Google Ads that are set to revolutionize advertising. Now advertisers can access a range of creative updates and AI-powered features that enable the creation of diverse visual content. These new possibilities include, among other things, the generation of lifestyle images through the innovative technology of Imagen 3. Required prompts allow the creation of images that depict adults in order to address target groups more effectively. Use of these images is permitted in all Performance Max, Demand Gen, Display and App campaigns, but Google emphasized that strict guidelines must apply. Images of brands, celebrities or minors are excluded and all AI-generated content is labeled with SynthID to ensure maximum transparency, as medianet.at reported.

Campaign optimization through Google Ads Smart

In addition to the new creative possibilities, the Google Ads Smart campaigns were also presented. These automated campaigns, especially aimed at beginners and small businesses, improve efficiency and could increase sales. Users only have to set a monthly budget and let Google manage it, as hanseranking.de explains. Smart campaigns use algorithms to create appropriate ads and optimize performance without any prior knowledge required. They have the advantage of testing multiple ad types to determine the most successful variants.

With the new approach of combining creative content and campaign automation, Google promises to expand the market for advertisers. This makes comprehensive analysis and improvement of campaign performance even easier. Nevertheless, the use of smart campaigns requires a critical examination, as a certain level of control and analysis could be lost. While these trends reveal new avenues for online marketing, it remains to be seen how the advertising landscape will evolve in practice.