Revolution in online advertising: Google Ads brings creative AI functions!
Revolution in online advertising: Google Ads brings creative AI functions!
Wien, Österreich - Vienna. Google has presented groundbreaking innovations in Google Ads today to revolutionize advertising. As of now, advertisers may access a number of creative updates and AI-supported functions that enable the creation of diverse visual content. Among other things, these new possibilities include generating lifestyle images through the innovative technology of images 3. Required prompts allow the creation of images that represent adults in order to address the address of target groups more effectively. The use of these images is allowed in all performance Max, Demand gene, display and app campaigns, but Google underlined that strict guidelines must apply. Images of brands, celebrities or minors are excluded and all AI-generated content are marked with synthid to ensure maximum transparency, as reported.
campaign optimization by Google Ads Smart
In addition to the new creative possibilities, the Google Ads Smart campaigns were also presented. These automated campaigns, which are particularly intended for beginners and small companies, improve efficiency and could increase sales. Users only have to set a monthly budget and leave Google to Google, as Hanseranking.de explains. The smart campaigns use algorithms to create suitable ads and optimize the performance without the need for previous knowledge. They bring the advantage that several display types are tested to determine the most successful variants.With the new approach to combine creative content and the automation of the campaign management, Google promises a market expansion for advertisers. The comprehensive analysis and improvement of the campaign performance will make it even easier. Nevertheless, the use of smart campaigns requires a critical argument, since a certain level of control and analysis could be lost. While these trends show new paths for online marketing, it remains to be seen how the advertising landscape will develop in practice.
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| Ort | Wien, Österreich |
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