Christmas business in danger: hobby bakers threaten the pastry shops!

Christmas business in danger: hobby bakers threaten the pastry shops!

In the land of sweets, current developments present the bakers with great challenges. The Christmas business, traditionally a strong time for pastry shops, is seriously at risk from the growing popularity of house baked goods. Like APA-OTS Social media platforms, whereby hobby bakers: put the professional companies under considerable pressure on the inside through their homemade treats. These often produce their delicacies without the strict hygiene regulations and tax levies that are subject to the commercial bakers, which leads to an unequal competition. The industry is increasingly facing the competition between Vanilla Kipferl and Kokosbuserl from private production, which are not only comparable in price, but also in quality. The confectioners remain empty, while the hobby bakers post the Christmas treats into social networks.

The pressure on the Christmas business

The concerns of trade for the upcoming Christmas business are large. According to orf.at , the industry is alerted about the increasing emigration of customers to the hobby bakers: inside. These not only enjoy the legality of baking "customary quantities" without control, but also the opportunity to market their products with a personal touch. In the meantime, the traditional bakeries struggle for every customer in the run -up to Christmas and fear that they only get the crumbs from the business.

The effects on the industry are already noticeable, since confectioners assess the sales figures everywhere compared to previous years. The fear of observing not only a decline in sales, but also a change in the consumers' habits of buying habits, is heavily on the companies. The Christmas business could be a bitter disappointment for many, while the hobby bakers can be happy about increasing encouragement. The race for the hearts of the customers started!