Christmas business in danger: amateur bakers are threatening the pastry shops!

Christmas business in danger: amateur bakers are threatening the pastry shops!

In the land of sweets, current developments pose major challenges for bakers. The Christmas season, traditionally a busy time for pastry shops, is being seriously threatened by the growing popularity of home baked goods. How APA OTS reports, baking cookies is booming on social media platforms, with amateur bakers putting considerable pressure on professional businesses with their homemade delicacies. They often produce their delicacies without the strict hygiene regulations and tax levies that commercial bakers are subject to, which leads to unequal competition. The industry is increasingly facing competition from vanilla crescents and coconut crescents from private production, which are not only comparable in price but also in quality. Shop windows in pastry shops remain empty while amateur bakers post Christmas treats on social networks.

The pressure on Christmas business

Retailers are very worried about the upcoming Christmas business. Loud orf.at The industry is alarmed by the increasing migration of customers to amateur bakers. They not only enjoy the legality of baking “household quantities” without supervision, but also the opportunity to market their products with a personal touch. Meanwhile, the traditional bakeries are fighting for every customer in the run-up to Christmas and fear that they will only get the crumbs from the business.

The impact on the industry is already being felt, with pastry shops everywhere estimating sales figures to be lower compared to previous years. The fear of not only seeing a decline in sales, but also a change in consumer purchasing habits weighs heavily on these companies. The Christmas business could be a bitter disappointment for many, while hobby bakers can look forward to increasing popularity. The race for the hearts of customers has begun!