Dubai chocolate: The next sweet sensation at Hofer!

Dubai chocolate: The next sweet sensation at Hofer!

From December 13th, Hofer will become a hotspot for chocolate lovers, because that's when the highly sought-after Dubai chocolate hits the shelves. This exclusive treat has made a splash online and is known for its unique pistachio and angel hair filling. The chocolate, which is considered a real calorie bomb, is available in Hofer for 5.49 euros. But be careful: the limited availability could cause a real rush, similar to an earlier Lindt campaign that ended in long queues and a quick sell-out, Kosmo.at reported.

Making the rounds on social media through viral videos and recipes, Dubai chocolate is more than just a sweet. It combines a crunchy chocolate coating with a creamy filling that is reminiscent of the popular Turkish dessert Künefe, which also consists of angel hair and pistachios. According to RTL.de, this chocolate and the associated recipes are very popular. Making it at home is easy and requires just a few ingredients, including sweet pistachio cream and kadayif. However, these ingredients often sell out as the trend is huge.

The hype about Dubai chocolate

The viral success of Dubai chocolate makes it the number one topic on Instagram and TikTok. In their taste tests, influencers rave about the combination of melt-in-the-mouth chocolate and the crispy, buttery filling. In Dubai itself, a bar costs between 16 and 18 euros, while at Hofer it is now available for a fraction of this price. However, demand could cause shelves to run out quickly, as has happened with other popular chocolate products.