595 euros for an Advent wreath: price explosion or luxury trend?

595 euros for an Advent wreath: price explosion or luxury trend?

The pre -Christmas period in Vienna not only brings with it a festive atmosphere, but some costly surprises. This year, an Advent wreath caused a sensation, the price of which is 595 euros. The wreath from a Viennese flower house, the flower house to the cathedral, has attracted attention with its impressive diameter of 80 centimeters. Decorated with large white candles, luxurious moss and all sorts of decorations, it seems more like a work of art than a simple advent wreath.

"But that's not just a wreath," explains an employee of the flower house, while pointing out that these types of wreaths have been thought of as a show for years. However, customers have started buying them as a whole. The main target group is not necessarily the average citizens, but rather companies and hotels that want to decorate their entrances. Despite the high prices, demand seems to be stable, even in times when many people try to tighten their budget.

price transparency and material costs

But what makes this Advent wreath so expensive? The employee explains that the induced moss wreath in purchasing already costs over 100 euros. The big candles of the wreath also contribute to the price of around 80 euros. The deer, which gives the arrangement a special note, costs around 20 euros, while the decorative band takes another 30 euros. "The materials are expensive, and the working hours that flow into the production alone are priceless," she adds.

When asked whether this wreath is actually the most expensive in Vienna, it becomes complicated. In another flower house in Hietzing, an Advent wreath was offered two years ago for 1,000 euros. This specimen builds out of unusual materials, including CDs and domino stones, and is more than just a festive decor. The operator of this house, Thomas Noll, mentions that such special creations are not only popular at Christmas time, but also what customers like to chat about.

"Each of our creations has its own character and is often more to express than just a piece of decoration for Christmas. This shows that the Advent wreaths in Vienna have grown far beyond traditional understanding.

at a time when many discuss the need for financial modesty, the question arises as to whether such extravagant expenses are appropriate. Some customers seem to enjoy this, while they want to admire the beauty of the works of art and want to decorate their home in a festive way. "We see this as part of the Christmas culture, it is a kind of status symbol, but also a way to particularly appreciate the year," added the flower dealer.

The discussion about money is therefore complex and begins to make a name for itself in the Vienna Christmas tradition. While some of exorbitant prices speak at the Christmas market, a completely different value in the living rooms of Vienna may be seen in these creative work, and raises the question of how the festival of love is well received by different people.

Further information on this topic can be found in a detailed report www.falter.at .