Wiesbauer: Tradition and quality in sausage production since 1931

Wiesbauer: Tradition and quality in sausage production since 1931

Wiesbauer, since its foundation in Vienna in 1931, has established itself as an indispensable player in the Austrian food industry. The family business, which employs more than 850 people, offers a variety of sausage and ham products that are estimated both nationally and internationally. From a small butcher, the company has developed into one of the leading producers in Austria and relies on clear corporate values: taste, quality and continuity.

The company shows itself remarkable resilient despite the challenges that the recent years have brought with it, including coron apandemy and the associated economic uncertainties. In conversation with company boss Thomas Schmiedbauer, the reasons for the stability of Wiesbauer were emphasized. One central point is the diverse distribution of the production facilities, including the largest location in Vienna as well as a company in Hungary and the Senninger butcher shop in Saalbach-Hinterglemm. This diversification enables the company to operate different sales markets and thus better react to economic fluctuations.

product range and sales figures

The Wiesbauer product range is extensive and ranges from classic permanent sausage to high-quality roast and ham products to fresh wurlart. Gastronomy is also served, which brings additional stability to the company. The annual turnover of around 230 million euros reflects the successful market position and continuous demand. Schmiedbauer emphasizes that the maintenance of sales is a sign of the market acceptance and the powerful strategy of the company even in times of more expensive products.

"The framework conditions are definitely challenging," said Schmiedbauer. "But thanks to our broad list, we can withstand external influences better." Wiesbauer was also able to compensate for large price fluctuations with innovative approaches and a clear focus on quality. In this direct connection, the decision is made to do without mass production and instead offer high -quality, refined foods that meet the requirements of demanding consumers.

In view of the increasing cost of living, it is consciously consciously consumed today. Many people treat themselves to particularly high -quality products instead of regularly to hear, which is a way for Wiesbauer to position themselves as a premium provider. "It's not about consuming meat every day, but treating yourself to something special once a week," explains the head of the company.

market developments and future prospects

The observations regarding meat consumption are also of great importance. Despite a slight decline in certain groups of consumers, an extreme waiver of meat in Austria does not seem to be in the foreground. Rather, there is a trend towards conscious nutrition. "It's okay if the consumer buys more consciously and more deliberately," says Schmiedbauer. "We do not rely on endless growth, but on quality and taste."

In times when the vegan trend is doing more and more terrain, Wiesbauer remains true to his roots. Although the company dealt with the production of plant alternatives, it was decided not to introduce a vegan line because the taste of the taste could not be reached. "We have the claim that every sausage is an experience," added Schmiedbauer. "Sausage should taste good and our products do."

In the future, Wiesbauer plans to continue to develop new products, but is careful. Cooperation with partners, such as Berglandmilch, shows that it is about optimizing existing products and creating new values. "Standing is a step backwards," explains Schmiedbauer, and that's why innovation remains a top goal of the company.

The upcoming expansion into the export markets is also discussed. Germany is classified as the “second most important home market”, while the proximity to markets such as South Tyrol and Hungary is used by existing trade relationships. "It is more realistic to concentrate on geographically and culturally close countries," he emphasizes.

For more information and details on the current situation of Wiesbauer, take a look at the comprehensive analysis of medianet.at .