Art: art: a sweet pleasure for the ball season!

Art: art: a sweet pleasure for the ball season!

Laimgrubengasse 10, 1060 Wien, Österreich - The donut art conquers Vienna! The artist collective Backsy has teamed up with the traditional Ströck bakery to celebrate the donut as a cultural and culinary work of art. Andrea Unger-Posch, the marketing director of Ströck, emphasizes: "Back art is finally perceived as art. The donut deserves not only to be recognized by gourmet critics, but also to find his place in art." Every year the Austrians eat around 100 million of these sweet delicacies, which are considered the most popular donuts in the country in the Ströck bakery, as different specialist media report.

creative productions in the capital

In the upcoming carnival season, Backsy brings the donut to the Viennese city landscape with impressive installations. Not only public transport, but even entire house walls are integrated into the celebrations. The charming donut works of art should address both gourmets and art lovers. This initiative combines enjoyment with aesthetic experiences and transforms the donut into a symbol of Austrian baking art. Art historians are now exploring the influence of baking art on classical art, which leads to a sweet dialogue between these two areas, according to Ströck.

charitable highlights of the carnival season

A particularly phenomenal highlight is expected on Mardi Gras, March 4, 2025, when a series of Backsy artificial works in the Bank Austria Kunstforum Vienna is auctioned. The proceeds will go to the Ströck family's WE & ME Foundation and thus support up to 100,000 people affected. "The Backsy Art series came to continue to enjoy more enjoyment and the sweet sides of life!", The artists explain. Information about this exciting event and other details about the campaign are available on the Ströck website.