FH Kufstein Tirol: New Bachelor in Business Psychology starts in 2025

FH Kufstein Tirol: New Bachelor in Business Psychology starts in 2025

The Kufstein Tyrol University of Applied Sciences has announced a significant addition in its study portfolio: From the winter semester 2025/26, a new bachelor's degree in business psychology will be offered. This innovative course will take place full -time and is aimed at students who want to develop a deep understanding of the interface between business and psychology.

The course combines essential business concepts with psychological knowledge and thus creates a comprehensive basis for future specialists. A central element of the program is to impart knowledge in special areas such as work and organizational psychology, consumer psychology, neuromarketing and behavioral psychology. According to Mario Situm, the course manager, these topics are of great importance to analyze and understand the dynamics in companies and markets. With these skills, the students are well positioned to address challenges in the areas of human resources, marketing and change management.

Connection of theory and practice

Another outstanding feature of the course is the strong focus on the connection of theory and practice. The students are not only familiarized with theoretical models, but also have the opportunity to use their knowledge in real situations. A mandatory semester abroad at one of the 225 partner universities worldwide offers students the opportunity to gain international experiences and to expand their intercultural skills.

The introduction of this new course is an important development for the university and addresses the growing demand for specialists in the field of business psychology. Students who choose the new Bachelor can look forward to a future -oriented training that requires the prerequisite for a successful career. More information on the field of study and the admission requirements can be found on the website of the university, as well as in a detailed report by www.top.tirol .