Sports and media change: Vorarlberg's latest trends unveiled!

Sports and media change: Vorarlberg's latest trends unveiled!

In the digital age, alternative sources of information are crucial for consumers, as the current development in the media shows. On April 23, 2025, the "Austria Press Agency" (APA) reports on its strategy to combine different formats in order to meet the requirements of a modern readership. This includes videos, live tickers as well as comprehensive data centers and graphics, which are mainly linked to emphatic sporting events and elections.

variety as a key

Digitization not only brings new formats, but also new challenges. During the analysis of how TV, radio, print and social media develop, the study “Media of the Future 2022”, which was commissioned by Admeira, stands out. It shows that most consumers are primarily looking for relaxation on television, while 44% do not want to miss a favorite programs. Among them are 66% of those surveyed who see the TV as a medium of relaxation.

It is interesting to observe that 31% of the viewers want to be there live with significant events, which points out that classic television continues to play a role despite the increasing popularity of on-demand content. The willingness to pay for high -quality content increases with the age of the audience. Experts expect over half of all TV content to be consumed by 2022.

Developments on the radio, print and social media

In the radio, 57% of consumers also look for relaxation. 45% would like a quick overview of current events, while 35% value credible information. Younger listeners in particular demand personalized programs and are increasingly using music streaming services. The challenge of radio experts is complete digitization by 2022, whereby the focus should be gaining in importance again on the spoken word.

In the print area, access to credible information remains a crucial criterion for 51% of consumers. 44% consider print media with important events than the most trustworthy. Experts still emphasize the relevance of printed media in 2022, whereby the content could increasingly turn into a reflection medium.

The use of social media is growing continuously, and up to 31% of the Internet use period is now no longer necessary. 33% of those surveyed expect that they will spend more time on social media in the coming years to discover new things or to actively participate in discussions. However, many perceive the credibility of information on social media.

In this complex area of tension, providers such as the APA work to adapt their content to the needs of readers. By developing innovative formats and partnerships to meet today's society, they stand as an example of the changes in the media sector that have been in the flow for years.