Atmospheric winter festival: public voting for advertising -related!

Atmospheric winter festival: public voting for advertising -related!

A spectacular event as part of the winter festival in Salzburg set new standards for advertising in public space! The opening of the audience vots for the progress-out-of-home annual trophy recently took place, and the interest was huge. Fred Kendlbacher, Managing Director of Progress Werbung, and Dominik Sobota, authorized representative, together with Mayor Bernhard Auinger and other partners of the progress advertising, gave the official starting signal for the vote. With the motto "Yes I Scan, Yes I Vote & Yes I Win", the Salzburgers can now select their favorite campaigns, which were designed particularly innovative and creatively this year, such as Leadersnet reported.

a big anniversary and creative advertising medium

In 2024, Progress advertising celebrates its 65th anniversary. During this time, the outdoor advertising of simple posters has developed into state -of -the -art digital displays. Fred Kendlbacher emphasized the rapid development in the industry and named future trends such as holograms and programmatic advertising as the next steps. At this year's award ceremony on May 15, the winners of the progress-out-of-home trophy, which are selected by the Salzburg population, were celebrated. Dominik Sobota emphasized that the advertising media have recognized themselves through creative design and innovative use. The competition is enriched by the participants in a wide variety of media types, from City Lights to Mega large advertising systems, so Progress advertising .

A total of around 7,000 people took part in the vote and thus contributed to the unveiling of the best ideas. The categories included DOOH (Digital Out of Home), Transport Media and City Light. With the voting, the participants are also attractive prices in the raffle, which also makes the event exciting. Kendlbacher and Sobota are looking forward to the early celebration of the winners in the coming spring at the out-of-home-day and highlight the importance of the audience choice-the voice of people counts!