Ryanair is revolutionizing flying: Exclusive Prime subscription for frequent flyers!

Ryanair is revolutionizing flying: Exclusive Prime subscription for frequent flyers!

Ryanair introduced a new service called “Prime” on March 24, 2025, which is aimed largely at frequent flyers. The paid subscription is intended to offer exclusive discounts and costs 79 euros per year. By introducing these discount programs, Ryanair joins the strategies of other low-cost airlines such as Wizz Air and Easyjet, which have established similar models. Members who travel regularly can benefit significantly from the new offer.

“Prime” allows its members to save costs on up to 12 flights per year. This can have a remarkably positive impact, as frequent flyers who fly at least once a month can save up to 420 euros. Even with just three flights per year, the savings of 105 euros exceed the annual subscription cost of 79 euros, making the new service attractive for many passengers. In return, members can benefit from benefits such as free seat reservations, priority boarding and free travel insurance. Ryanair aims to limit the program to 250,000 members, with registration via the website ryanair.com and takes place according to the “first come, first served” principle.

Exclusive offers and amenities

The “Prime” subscription offers a variety of amenities designed specifically for frequent flyers. This includes:

• 12 exklusive Sitzplatzangebote pro Jahr (jeweils eines pro Monat).
• Kostenlose reservierte Sitzplätze.
• Kostenlose Reiseversicherung.

With these advantages, Ryanair not only wants to increase customer satisfaction, but also to compete with other airlines. The move to offer a subscription model shows Ryanair's commitment to strengthening customer loyalty and meeting the changing needs of travelers.

Analysis of the best frequent flyer programs shows that the competitive landscape is highly competitive. Ryanair, along with established providers such as Lufthansa and British Airways, is now one of the airlines that are trying to consolidate their position in the market with the help of program innovations. Loud THE FREQUENT TRAVELER, Lufthansa takes first place among the best frequent flyer programs with its status, rewards and HON Circle miles program, followed by British Airways and Turkish Airlines.

The introduction of the “Prime” subscription could establish Ryanair as a serious competitor in the frequent flyer program sector. The company is positioning itself strategically in the market to appeal to both new and existing customers who travel frequently and want to benefit from the savings on offer. With a clear focus on value for money, Ryanair is taking another step towards optimizing the customer experience and expanding its presence in air travel.