Austrians call less: SMS drop, data consumption booms!
Austrians call less: SMS drop, data consumption booms!
Österreich, Österreich - In 2024, the telecommunications market in Austria recorded remarkable changes, especially in the area of telephony and SMS use. According to OE24 , Austrians have telephoned less on the phone compared to the previous year and sent fewer SMS. The decline in the discussion minutes is 3.4 percent. This is reflected in an average duration of 2,676 minutes per capita, which corresponds to almost two days.
The minutes overall over the landlord and mobile network rose to 24,113 million in 2024, which shows a substantial decline in conversation behavior. The decline in the conversation minutes from fixed networks with 12.2 percent fell particularly strongly, while the use of the mobile phone networks decreased by around 3.1 percent. The number of SMS sent also drastically sank by 14.4 percent to around 920 million, such as
In contrast to these declines, the simultaneous increase in data consumption, which has increased by 10 percent to a total of 11,654 petabytes. 6,707 petabytes are eliminated on solid broadband and 4,947 petabytes on mobile broadband. This development shows that users are increasingly using data -intensive services instead of traditional forms of communication such as phone calls and SMS. data consumption in the upswing
market analysis of the mobile operators
The market shares of the large mobile operators in Austria were also recorded. A1 leads with a share of 36.3 percent, followed by Magenta with 25 percent and three with 20.7 percent. Smaller providers were able to increase their share from 15.9 percent to 18 percent, which indicates an increasing intensity of competition in the market. Hot and Spusu hold shares of 9.6 percent or 5.2 percent, such as Statista Notes.
A clear trend in the mobile phone sector is shown in the increasing prices for mobile phone services that have increased by 0.7 percent. These market movements are further reinforced by the growing research of cheaper offers from consumers.
Overall, the development in the Austrian telecommunications market indicates a clear shift: Classic telephone traffic and SMS use decrease, while data consumption increases significantly. This could indicate changed communication behavior that increasingly focuses on digital platforms and networks.
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| Ort | Österreich, Österreich |
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