oe24.TV with a record market share in the elephant round of the Vienna election!

oe24.TV with a record market share in the elephant round of the Vienna election!

On April 23, 2025, oe24.TV achieved a remarkable success on the day of the elephant round for the Vienna election with a market share of 3.7 percent in the target group of 12 to 49 year olds. Loud oe24 A total of 176,000 viewers aged 12 and over saw the elephant round, with the market share in the same age group being 3.9 percent during the event. This marks the highest market share that oe24.TV has ever achieved in an elephant round for the Vienna election.

Following the elephant round, there was a duel between Gerald Grosz and Sebastian Bohrn Mena, which achieved a market share of an impressive 8.8 percent in the target group of 12 to 49 year olds. The data comes from AGTT/GfK Teletest and Evogenius M3.

Growing interest in political issues

In recent years, the Viennese population's interest in political issues has increased. The 2024 Media Discourse Study confirms that the city has seen an increase in interest in elections and politics of 38 percent (+6 percentage points), while topics such as integration and public safety are also becoming increasingly popular. The study shows upward trends in the perception of topics such as health, which 55 percent of respondents rate as “very interesting,” as well as public safety and local amenities, which also achieve high approval ratings at 52 percent and 48 percent.

In contrast, some areas, such as city administration and the labor market, show little interest among citizens, with only 22 percent of the population expressing strong interest.

Media use in Vienna

The study on media use also sheds light on how Viennese citizens consume information. Over 80 percent use the Internet almost every day, while 45 percent watch television programs regularly. The use of social media is also high at 49 percent. Certain topics have proven to be particularly popular: music, vacation and politics are at the top of the list of areas of interest among the population.

The data also shows that healthy lifestyles and understanding fake news are becoming increasingly important in today's information society. 73 percent of Viennese are interested in how to recognize fake news, a clear sign of the increasing uncertainty caused by false information.

Overall, the high number of viewers during the elephant round and the subsequent duels not only reflects the increased interest in political content, but also the changing media landscape in which television channels like oe24.TV are playing an increasingly important role. The trend towards active media use is unmistakable and gives citizens the opportunity to obtain comprehensive information about the topics that really interest them.