OE24.TV with a record market share in the elephant round for the Vienna election!

OE24.TV with a record market share in the elephant round for the Vienna election!

Wien, Österreich - On April 23, 2025, OE24.TV achieved a remarkable success on the day of the elephant round for the Vienna election with a market share of 3.7 percent in the target group of 12 to 49-year-olds. According to OE24 , a total of 176,000 viewers over the market. the same age group was 3.9 percent during the event. This marks the highest market share that OE24.TV ever achieved in an elephant round for the Vienna election.

Following the elephant round, a duel between Gerald Grosz and Sebastian Bohrn Mena took place, which achieved a market share of 8.8 percent in the target group of 12 to 49-year-old. The data comes from AGTTT/GfK Teletest and Evogenius M3.

growing interest in political issues

In recent years, the interest of the Viennese population has increased in political issues. The 2024 media discourse study confirms that there is an increase in interest in elections and politics of 38 percent (+6 percentage points) in the city, while topics such as integration and public security are also becoming increasingly popular. The study shows upward trends in the perception of topics such as health, which rated 55 percent of those surveyed as "very interesting", as well as public security and local supply, which also achieve high approval values with 52 percent and 48 percent.

In contrast, some areas, such as the city administration and the labor market, show only a little interest among citizens, where only 22 percent of the population express a strong interest.

media use in Vienna

The study on media use also highlights how Viennese citizens consume information. Over 80 percent use the Internet almost daily, while 45 percent regularly watch television programs. The use of social media is also high at 49 percent. Certain topics have emerged as particularly popular: music, vacation and politics are at the top of the list of areas of interest of the population.

In addition, the data show that healthy ways of living and understanding fake news in today's information society gain importance. 73 percent of Viennese are interested in how to recognize fake news, a clear sign of increasing uncertainty through incorrect information.

Overall, the high number of spectators during the elephant round and the subsequent duels not only reflects the increased interest in political content, but also the changed media landscape, in which television stations such as OE24.TV play an increasingly important role. The trend towards active media use is unmistakable and gives the citizens the opportunity to find out more about the topics that they really interest.