OE24.TV reaches record market share in May - a victory for the odds!

OE24.TV reaches record market share in May - a victory for the odds!

Österreich - In May 2025, OE24.TV recorded an impressive market share of 2.2 percent in the target group of 12 to 49-year-olds, which is the strongest May in the broadcaster's history. This is a remarkable increase of more than 70 percent compared to the previous year, such as ots.at reports. In the first five months of the year, OE24.TV consistently exceeded the 2 percent mark. May 14th was the most outstanding day when the broadcaster reached a market share of 4.1 percent.

Another highlight was on May 26th, when OE24.TV was able to record a market share of 20 percent on the occasion of Sebastian Kurz's acquittal and thus became the most quotaest TV channel in Austria in the age group 12-49. Over 1.3 million Austrians looked over a total of OE24.TV in May, which represents a remarkable cumulative range.

steady growth development

compared to previous months, the growth of OE24.TV is significant. In March 2023, the broadcaster reached a record market share of 2.4 percent in the same target group. This was the highest market share in the history of OE24.TV and corresponded to an increase of 160 percent compared to the same month, such as oe24.at. On this day, March 5, the broadcaster achieved a market share of 5.6 percent and reached the 2 percent mark for the first time in the first quarter of 2023.

The average daily number of spectators was over 360,000 in the first quarter of 2023, which represents an increase of 26 percent compared to the previous year. Over the year, OE24.TV has already reached 2.5 million Austrians, which is an improvement of 20 percent.

market analysis and trends

According to a publication of Statista, it can be seen from May 2025 that the market shares of Austrian television channels are continuously observed. The comparison of this information enables a comprehensive understanding of current television use in Austria and the continuous growth of OE24.TV.

The ratings achieved and the constant increase in the market share show that OE24.TV successfully asserts itself in highly competitive television markets and gains popularity. With an ambitious program and target group -oriented content, the station is well positioned to continue to win spectators.