oe24.TV achieves record market share in May – a victory for the ratings!

oe24.TV achieves record market share in May – a victory for the ratings!

In May 2025, oe24.TV recorded an impressive market share of 2.2 percent in the target group of 12 to 49 year olds, which represents the strongest May in the channel's history. This is a remarkable increase of more than 70 percent compared to the previous year, as ots.at reports. In the first five months of the year, oe24.TV consistently exceeded the 2 percent mark. May 14th was the most outstanding day, when the station achieved a market share of 4.1 percent.

Another highlight was on May 26th, when oe24.TV recorded a market share of 20 percent on the occasion of Sebastian Kurz's acquittal, making it the TV station with the highest ratings in Austria in the 12-49 age group. A total of over 1.3 million Austrians watched oe24.TV in May, which represents a remarkable cumulative reach.

Steady growth development

Compared to previous months, the growth of oe24.TV is significant. The station achieved a record market share of 2.4 percent in the same target group in March 2023. This represented the highest market share in the history of oe24.TV and corresponded to an increase of 160 percent compared to the same month last year, as oe24.at highlights. On this day, March 5th, the station achieved a market share of 5.6 percent and reached the 2 percent mark for the first time in the first quarter of 2023.

Average daily viewership topped 360,000 in the first quarter of 2023, representing a 26 percent increase year-over-year. Throughout the year, oe24.TV has already reached 2.5 million Austrians, which represents an improvement of 20 percent.

Market analysis and trends

According to a publication by [Statista](https://de.statista.com/statistics/daten/studie/303727/umfrage/marktteile-der- Fernsehensender-in-oesterreich-monatlich/) from May 2025, it shows that the market shares of Austrian television channels are continuously monitored. Comparing this information enables a comprehensive understanding of current television usage in Austria and the continuous growth of oe24.TV.

The ratings achieved and the constant increase in market share prove that oe24.TV is successfully asserting itself in the highly competitive television markets and is gaining popularity. With an ambitious program and target group-oriented content, the station is well positioned to continue to attract viewers.