Marlene Augdoppler: The young voice of TV1 OÖ in a portrait

Marlene Augdoppler: The young voice of TV1 OÖ in a portrait

Marlene Augdoppler, who has taken over the editorial management of TV1 OÖ since April 2024, embodies commitment and passion for journalism. The 26-year-old from Eferding quickly made it to the top of the regional television station, which was recently discussed in an interview. Her professional career is remarkable: After completing her studies in journalism and media management at the WKW Vienna University of Applied Sciences in July 2021, she worked as an editor at TV1 just two months later.

“Don’t think about it for long, just do it” – this motto runs through her career. In the interview, Augdoppler emphasizes how important the practice was to her during her studies. “I wanted to gain experience in the media industry from an early age,” she explains. This helped her later when she took on the challenge of managing the editorial team, something she describes as jumping into the deep end.

Leadership and teamwork

In her role, she shares responsibility with Kristina Hörtenhuber-Wendner, which ensures strong female power at the TV1 location. Augdoppler emphasizes that teamwork is crucial for success: “Before I took over as editorial director, we had already worked together excellently and developed many formats.” She emphasizes that structure and creativity must go hand in hand to produce high-quality contributions.

She describes the challenges she faces as diverse. She is particularly concerned about the need to present current topics in an understandable way. “We want to offer viewers information that has added value for them,” she explains. She also has a particular interest in health issues, based on personal experiences with the autoimmune disease celiac disease. “Health and nutrition are topics that are important to me,” says Augdoppler.

Another central aspect of her job is networking with other media, especially the Oberösterreichische Nachrichten (OÖN). “The exchange and synergies are extremely important in order to offer our viewers the best possible information,” she says. This is done through regular studio discussions and current reports, which provide a comprehensive overview.

As far as the future development of regional television is concerned, Augdoppler sees the need to adapt to changes in the media landscape. Streaming services and the distribution of content via mobile devices are becoming increasingly important. “Our strength lies in regional reporting and we need to ensure that people can access information at any time,” she says. TV1 OÖ is convinced that the symbiosis between traditional television and modern streaming options represents the future of television.

How does the use of artificial intelligence affect your work environment? “We are watching AI closely because it can support the creative processes,” she explains. Nevertheless, it is important to her to preserve what is real and authentic in journalism. “Moving images should evoke emotions and this can only be achieved if we as humans communicate with each other.”

The question of how to get young target groups excited about regional television is of great relevance to them. “We have to be present where younger people are,” she says. Streaming platforms play an important role in this, and it is important to be visible on these channels.

But Augdopplers are not only distinguished by their professional successes; she is also a person who lives her life according to certain values. “Any challenge that pushes me beyond my comfort zone increases my confidence,” she explains. Her personal highlight, the press award from the Upper Austrian Medical Association for her article about home remedies for colds, shows her commitment to the health sector.

The passionate journalist also finds variety in her free time. She enjoys time in the gym, practices yoga and is often outdoors. “These things help me clear my head.”

Marlene Augdoppler is a prime example of the new generation of young media makers who are shaping the face of regional television with fresh ideas and a lot of commitment. Anyone who would like to find out more about their impressive journey will find interesting insights in the detailed report on dieoberoesterreicherin.at.