Nutella celebrates comeback: New peanut variety comes in 2026!

Nutella celebrates comeback: New peanut variety comes in 2026!

Chicago, USA - Ferrero, the Italian confectionery giant, announces a significant product innovation for its iconic brand Nutella. After more than 60 years, the company is launching the new "Nutella Peanut" variety, which comes with a special peanut taste. This exciting development is expected in spring 2026, and initially the peanut variant will only be available in the USA and Canada. Initial tastings of the new product have already taken place, and positive feedback from consumers, including proven social media influencers, emphasize the attractiveness of the peanut cream. With the corresponding commercial success, a later introduction to Europe could be in prospect. Kosmo reports that…

Ferrero, the third largest provider in the United States confectionery market with a market share of 2%, would like to strengthen its position in North America with this new product line. This step is part of a comprehensive strategy that aims to adapt the main products from Ferrero, including Nutella and Ferrero Rocher, to the preferences of American consumers. In addition to the new peanut variant, Ferrero Rocher is also offered in the form of divisible chocolate tables in five different flavors: milk, dark, white, caramel and mixed. Because of these adjustments, Ferrero pursues the goal of achieving organic growth on the largest confectionery market in the world. Esm Magazine writes that…

investments to support growth

In order to strengthen the areas of production and research, Ferrero also plans considerable investments. A total of 95 million euros flow into the modernized production of the Nutella factory in Villers-Ecalles, France, which is responsible for 25% of global Nutella production. These investments are intended to modernize the production lines, improve the isolation of the buildings and enable the creation of new warehouses in Clleon and Barentin. These are crucial steps to optimize efficiency and to achieve the desired market share.

The confectionery industry itself grows continuously. According to current industry reports, the global confectionery market in 2023 was around $ 206.97 billion, with a forecast growth rate of 3.36 % until 2032. In North America and Europe, there is a strong growth, with demand for high-quality premium products steadily increasing. These market conditions offer Ferrero a promising basis in order to be successful with its innovative products in the future. Fortune Business Insights emphasizes that ...