Sustainable partnerships: Austrian companies conquer Sweden

Sustainable partnerships: Austrian companies conquer Sweden

Karen Fanto, the director of the International Markets at Berndorf Bäderbau, underlines the importance of sustainability in Swedish business culture. The company, which is based in the Baden district, produces stainless steel pools, which are made of 90 percent of recycled material. This innovative idea comes from Austria. In Sweden, Berndorf Bäderbau not only worked intensively on the market, but also founded its own branch in Stockholm with fitters on site. Fanto emphasizes that, in contrast to traditional with tiles, their pools are at least 50 years durable, which makes them attractive for Swedish municipalities and hotels.

Swedish business culture is characterized by efficiency and friendliness. Fanto notes that these properties come together frequently, with the Swedes prefer to communicate in a careful manner, "packed in cotton wool". "Our direct way of getting to the point quickly doesn't go well with it," she reports.

The punctuality of the Swedes

Another remarkable feature of Swedish culture is punctual working hours. For many Swedes, the working day ends at 4 p.m., after which they devote themselves to the family. Despite the shorter working hours, the Swedes achieve a higher gross national product per capita than many other countries, which speaks for remarkable efficiency. Their state debt share is also only 30 percent, which makes the conditions considerably easier for entrepreneurs. "Sweden is well advanced in terms of digitization," adds Fanto.

Wolfgang Ganster, Managing Director of DeltaBloc International, which is based in Wöllersdorf, confirms the positive experiences in Sweden as a trading square. DeltaBloc, specializing in concrete guides and noise barriers for roads, has a subsidiary in Helsingor, from where they serve the Northern European market. "In Sweden, emphasis is placed on building business relationships and a basis of trust," says Ganster and emphasizes the relaxed but very professional cooperation.

Ganster also points out that patience is necessary despite the high degree of digitization, especially in the case of official permits. Another aspect that he emphasizes is the "positive national pride" of the Swedes. This manifests itself in their pride in economic successes and brands. "Austria could take a role model in this regard," he says, and comes to the conclusion that Austria's innovative strength, especially in the area of ​​artificial intelligence, has urgently needed up to do.

The Swedes are proud to show innovative approaches in their economy and successfully combine this with clever marketing. An aspect that could be used more in Austria. For more information on these insightful observations, the reporting on kurier.at .