Decathlon opens new branch at Stachus: A shopping experience in Munich

Decathlon opens new branch at Stachus: A shopping experience in Munich

The French sports dealer Decathlon has big plans for Munich. In 2025, a new branch will be opened at Karlsplatz/Stachus, which would like to offer city residents and commuters a fresh shopping experience. The sales area of 320 square meters is designed in a modern design and fits the company's current corporate identity. Customers can look forward to an assortment that is specifically geared towards the needs of Munich.

The central location of the new location is a decisive advantage. Located directly at the S and U-Bahn stations, near the main train station and the entrance to the well-known Kaufingerstrasse, the new decathlon shop will offer a quick and convenient shopping in particular. The company sees great potential here to increase purchasing comfort, which plays an important role for many.

In addition to the new branch at Stachus, Decathlon plans to offer the popular Click & Collect-Service. This service enables customers to order online and pick up their goods on site, an option that was already offered in the former Munich branch "Munich Connect". This branch started in 2016, but was closed in 2020 to make room for the larger branch in the Elisenhof with 3,000 square meters.

Decathlon pursues a clear expansion strategy that aims at customer proximity and innovative purchase. The market in Munich is crucial for the brand, especially because there is already another large sales area in the Olympic shopping center with 4,600 square meters. With the new concept that is implemented on a smaller area, Decathlon also wants to be successful in urban settings. Similar models are already running in the Potsdam station passages.

In addition, it was announced that the new branch at Stachus will be integrated into the network of the new regional workshop in Unterföhring. This means that customers can not only buy but also use repairs for their sports equipment. A combination of the sales area and workshop services could offer a considerable added value for Munich.

The developments related to the new branch at Stachus are not only important for the city of Munich, but also for Decathlon itself, which increases its strategy for improved customer approach. This could be of enormous importance at a time when retailers have to fight more and more attention and customer loyalty. Further information on this exciting reopening is at www.sazport.de find.