With course and passion: Karl Christian Handl as captain of the Tyrolean success

With course and passion: Karl Christian Handl as captain of the Tyrolean success

In the Tyrolean family company Speckkaiser Handl, there is always a lot of operation. The managing director Karl Christian Handl, himself a passionate boat driver, sees his role as the captain of the company, which is known for its traditional products. He leads the company with a sharp view of the challenges lurking in the food industry. And although he apparently had never struggled with falling ships or selling products, he is now facing a special challenge.

A remarkable statement currently causes excitement. In a recently guided interview, Handl made it clear that he could not make friends with the idea of processing mealworms in Tyrolean mountain spaces. "Guys, I can't!" Handl expressed his disappointment about what he sees as a departure from traditional craft and regional values. This statement not only reflects his personality, but also the philosophy of his company, which rely on quality and tradition.

mealworms and tradition

The discussion about alternative protein sources and their integration into traditional foods has gained driving in recent years. Companies worldwide are looking for paths to adapt to the changing consumer trends and promote sustainable practices. However, Handl believes that mixing new food trends with the classic Tyrolean products does not reflect the value and integrity of the home kitchen.

"We are proud of our roots and the quality of our products," emphasizes Handl. This attitude is of great importance, especially in times when many consumers value transparency and origin. The outcry according to innovative approaches must never go at the expense of the heritage, according to Handl.

This is how Handl remains steadfast despite the trends that lie down the industry. He is committed to ensuring that consumers know what is in their food without compromising in the event of taste and authenticity. The company Speckkaiser Handl not only preserved this philosophy, but also made one of the leading providers of traditional meat products in the region.

It is crucial for Handl that every step of the production process remains understandable and authentic. "We look at the quality of our raw materials and the art of craftsmanship that is in our production - that is our trademark," he explains proudly. The debate about alternative ingredients will remain exciting, but Handl has clearly signaled that traditional values are above everything for him.

For more information on this development and reactions from the industry, see the current reporting on www.derstandard.de .