After 50 years: popular Eskimo ice cream disappears forever!

After 50 years: popular Eskimo ice cream disappears forever!

The popular Eskimo ice cream, a chocolate ice cream on the stem, which has been an integral part of the menus in Austria since 1973, is no longer produced. After Eskimo took the family pack out of the offer last year, the chocolate ice cream was now painted out of the range. According to Kosmo, the manufacturer, who belongs to Unilever, leads the setting to a limited place in the freezers and a sunken demand. The step is not surprising, since the general demand for ice cream in Austria has experienced remarkable fluctuations in recent years.

On the official website of Eskimo, the ice, which has been popular for decades, can no longer be found, which indicates the final adjustment of production. Unilever, the headquarters in London, sells the product lines under different brand names in different countries, including Wall’s in Great Britain and Langnese in Germany. The decisions on the range of assortment are usually made at an international level in terms of market dynamics.

growth of the ice market

While the Eskimo ice cream is now history, the European ice market is faced with growth overall. According to [Mordor Intelligence] (https://www.mordorintelligence.com/de/indery-rorts/europee-ice-cream market), the market from 2019 to 2029 will have an annual growth rate of 4.87 %, which indicates increasing demand for low-fat and natural ice creams. Consumers increasingly prefer premium ice creams with special flavors and a higher butter fat share. This trend towards "premiumization" illustrates the changing consumption behavior in the ice cream segment.

In Austria, Unilever has a significant market position and plans to introduce new types of ice cream. According to Retail Report, Unilever will present new ice cream types such as Magnum, Cornetto and CREMISSIMO this week. Sales in the food trade has more than doubled since 2010, with a forecast of 280 million euros for 2024. This development shows that despite the setting of products such as the Eskimo ice cream, the demand for new and innovative varieties remains strong.

Special opportunities for the future are in the area of ​​snacking and conscious selection, especially for vegan products that are increasingly penetrating the mainstream. Unilever plans the introduction of various innovations for 2025, including Magnum Utopia and new flavors at Cornetto and Cremissimo. These innovations could further boost interest in ice cream and help to increase the consumer base.