Milka Alpine milk: Brazen MoGel pack chosen to the Golden Care Pale!

Milka Alpine milk: Brazen MoGel pack chosen to the Golden Care Pale!

Österreich - The "Alpine milk" chocolate from Milka, a product of the Mondelez company, won the "Golden Color 2025" ingredient price when the Foodwatch has been tuned. With 34 percent of the votes cast, she was chosen as the "threeest advertising lies of the year". The award aims to mark consumer deception and has caused large vertebrae in public. The price increase of the chocolate from 1.49 euros to 1.99 euros is given by Foodwatch as a classic example of the practice of shooting.

Shrinkflation, a term for the description of hidden price increases due to quantity reduction, is an increasing problem in the food industry. The plates of Milka Alpine milk were reduced from 100 grams to 90 grams, which corresponds to a price increase of 48 percent. According to Ö24, such industry practices are by no means to be neglected, since consumers are frequently confronted with hidden price increases.

criticism of price increases

Foodwatch criticized the company sharply for insufficient labeling of the quantity change on the packaging. Although the new weight display is available, it is criticized that it is often hidden or difficult to read on the sales shelves. It is necessary to communicate such changes transparently instead of placing them in the "New Size" category, as is often the case with other products.

Rebekka Siegmann von Foodwatch commented concernly about the hidden price increases in the food industry, which are also supported by the Federal Statistical Office. While chocolate prices rose by eight percent, Mondelez has raised its own prices by up to 64 percent, which is considered inappropriate by consumer advocates.

other candidates for the golden cream puff

In this year's vote, a total of more than 58,000 votes were cast. Milka's chocolate bar took first place. Second place went to a Norwegian smoked salmon from Fish Tales, which was associated with animal welfare violations and was 21.1 percent of the vote. The “Menstru Chocbar” from Innonature achieved third place with 17.8 percent.

The golden cream puff is awarded for the 14th time and is an important sign in the fight against labeling labels. Consumers must be informed about such practices in order to be able to decide better. The progressive practice of shrink flation and the associated hidden price increases help to ensure that more and more customers lose their trust in the food industry. This becomes clear not only by voting on the golden cream puff, but also by an increase in complaints among consumer advocates in recent years.

For more and more consumers, it becomes more important to actively defend themselves against such unfair price adjustments and to insist on transparency in product labeling. The developments related to the Milka Alpine milk are a dominant example of how necessary a critical view of consumer protection is today.