Meta forces users to choose: subscription or advertising - what does that mean for us?

Meta forces users to choose: subscription or advertising - what does that mean for us?

Europa, EU - Since the end of 2023 Meta has been forcing its users in Europe to make a fundamental decision: either paying a subscription or accepting personalized advertising. This model, known as "Pay or Okay", has been tested since November 2023 and has already led to an intensive exchange between consumer advocates, data protection organizations and the platform itself. Users can access an ad -free use for at least 7.99 euros per month. Alternatively, you have the option of using your data for personalized advertising - data collecting continues to run.

Again and again the fairness of the model is questioned. The Consumer Center Federal Association (VZBV) and the Consumer Center North Rhine-Westphalia have taken legal action against META, which deal with opaque consent and questionable subscription buttons. An already completed legal proceedings are supplemented by an ongoing procedure for the legality of "Pay or Okay". Nikolaus Forgo, professor of technology law, sees this development as a direct reaction to the tightened data protection regulations in Europe.

Details about the subscription options

When logging in, Meta presents a window in which users are asked to check their consent to data processing for personalized advertising. If you want to have access to the platform, you have to choose between two options: Either complete a subscription for 5.99 euros per month for the first account (4 euros for each additional account) or the use of your data for advertising. This decision is essential because the selection screen cannot be avoided. Access is denied without consent or payment.

For users who choose the paid subscription, it is found that their data will still be processed, but not for advertising purposes. On the other hand, users who choose the free options have to expect META personal data such as activities and contacts with advertising personnel.

reactions and criticism

Consumer protection and data protection organizations criticize this model as a "compulsory payment for the protection of privacy". The European Data Protection Committee is now to check the compatibility of the subscription model with the General Data Protection Regulation (GDPR). Many users show themselves unsettled and discuss the future of the platforms and their options in social networks.

The discussion is conducted against the background of the current data protection laws, which require express consent to the use of personal data. Data Protection Act.eu offers an easy way to provide current information on this topic. The website aims to make the complex aspects of data protection law more accessible and to inform users about changes and developments.

In summary, the user is faced with the choice: Can personal data continue to be used for advertising, or is it time to pay for more data protection? The answer to this question will also have a lasting impact on the debates about online advertising and user rights in the coming months.

For more information see 5min , mimikama data protection law.eu .