Luxury hotels conquer Croatia: billion dollar investments for the coast!

Luxury hotels conquer Croatia: billion dollar investments for the coast!

Croatia faces a significant investment thrust in the hotel sector, which comprises over one billion euros in the period of two years. This development is largely promoted by large international hotel chains such as Hyatt, Marriott, Accor and Hilton, who want to expand their presence in the region. The aim of these investments is to open new hotels that are also open outside of the high season in order to exploit the tourist potential of Croatia all year round. Kosmo reports, for example, a Heritage & Resort Hotel Monumenti, which combines historical with modern architecture.

The owner of the project, Danko Koncar, emphasizes that the system should primarily appeal to wealthy guests. The previous reservations have already been highly demanded, which underlines the interest in high -quality accommodation in Croatia. Hyatt is also planning to open a five-star hotel with the Hyatt Regency Zadar in the former Maraska factory. Numerous bookings, mostly from international guests, have already been received here, as hotel director Valentin Röttger reports. The hotel should also benefit the local population.

new hotel projects and reinforced demand

Hilton also goes new ways and opens the first hotel on a Croatian island in Preko on Ugljan. This not only offers new accommodation options, but also jobs, especially for young people in the region. The first bookings for the Hilton Hotel start in June, with reservations until November, which reflects the continuing interest of international travelers. The proportion of hotel beds in Croatia is currently only ten percent, while over 60 percent of beds are available in hotels in other countries.

to remain competitive to double the number of hotel beds in the next five to seven years. Other planned investments also include projects in Split, Poreč, Rijeka, Ičići, Novi Vinodolski and the Plitvicer Lakes. This strategy aims to strengthen the tourism sector and to react to the increasing demand for high -quality accommodation.

growth in the tourism sector

The forecasts for the Croatian tourism sector are promising. According to Statista , sales in the Reisen & Tourism market in Croatia are expected to be around 1.049 billion euros in 2025, with an annual growth of 4.37% by 2029. 2025 will reach a volume of 511.198 million euros. By 2029, an increase in users in the hotel market will also be expected to 2.286 million.

The penetration rate in the hotel sector will be 63.3% in 2025 and will increase to 70.8% by 2029. The average proceeds per user are estimated at EUR 417.60. The market is characterized by a variety of accommodation services, from hotel accommodations to private holiday rentals to cruises.

Croatia positions itself as an emerging travel destination with its rich cultural history and the impressive coastal landscapes. The country not only experiences growth in classic tourism, but also an increase in sustainable travel trends as well as health and active tourism. These developments, supported by infrastructure investments, create new opportunities for travelers and operators in the tourism sector.