Huawei presents Pura 80 and Xmage Awards 2025 on a spectacular event

Huawei presents Pura 80 and Xmage Awards 2025 on a spectacular event

On July 10, 2025, Huawei presented his latest products at the "Fashion Next" event "Fashion Next" in Dubai, including the Huawei Pura 80 Series and the Huawei MatePad 11.5. The event took place in the Coca-Cola Arena and underlined the revival of Huawei's global market presence. ZHU Ping, President of Huawei Device Business President and Sales, emphasized the international expansion and the continuous improvement of technology products. Huawei also announced important updates to the Xmage Awards 2025, an important global photo competition from the company.

The PURA 80 Series is viewed as a flagship in the mobile imaging area and includes three models that combine modern design aesthetics with a highly developed mobile technology. The PURA 80 Pro and the Pura 80 Ultra with their 1-inch Ultra Lighting HDR camera and the innovative Switchable Dual Telephoto Camera are particularly outstanding. This design combines Eastern and Western aesthetics with a unique glazed texture that attracts great attention.

innovations and popularity of the MatePad 11.5

The Huawei MatePad 11.5 is aimed particularly at students and young professionals and offers a 11.5-inch fullview display with 2.5K resolution. With a height of only 6.1 mm and a powerful 10,100 mAh battery, it is an ideal device for education and mobile productivity. In addition, the tablet supports the third generation of the Huawei M-Pencil, which can be loaded wirelessly and offers updated apps such as Huawei Notes and Gopaint for creative projects.

Huawei has again expanded its market leadership in China and shows a positive development in the global market. The new product range is considered extremely promising by experts and is likely to generate great demand.

Xmage Awards 2025: A global festival of photography

One of the highlights of the event was the official announcement of the Xmage Awards 2025, which has attracted participants from over 170 countries and regions since 2017 and recorded a total of almost 5 million entries. The awards celebrate mobile photography and encourage people to share their personal perspectives through pictures. The competition starts with a variety of categories, including "So Far So Close", "Good Night" and "Action". New this year is the introduction of Xmage 100, a special group that consists of 1,000 outstanding entries.

Juring is carried out by an international panel of experts, which includes, among other things, the Pulitzer award winner Liu Heung Shing and the director of Paris Photo, Florence Bourgeois. The submissions will be accepted by September 15, 2025 and can be submitted via official channels such as My Huawei app and Instagram, which further increases the global reach of the competition. Huawei emphasizes that the awards reflect the company's commitment to innovations in mobile photography and underline the role of mobile devices as platforms for global expression.

With the presentation of these products and the start of the Xmage Awards 2025, Huawei confirms his vision of a networked future, which is enriched by advanced technologies, and emphasizes its commitment to promote cultural bridges through art and technology.