Secret expansion: Europa-Park operator open branches in Lucerne

Secret expansion: Europa-Park operator open branches in Lucerne

The operators of the European Park in Rust have opened an exciting new chapter. Another branch in Lucerne, Switzerland, was opened in silence. This was done without much sensation, while the Mack family, which is behind the famous amusement park, forge remarkable plans for the future.

The Europa-Park is not only Germany's largest amusement park, but is also one of the best worldwide. While the Macks have tried to expand in nearby Alsace in the past, there was a lot of resistance to the ambitious plans. For this reason, they decided to concentrate on a location in Switzerland, where they also have great ambitions.

Mack One and the plans in Central Switzerland

The Mack Group also includes the water-rich world of Rulantica and various other companies. This includes Mack GmbH & Co. KG, which is now known as Mack Rides, and the Mack One company, founded in 2019. According to a report by the Luzerner Zeitung , there are already concrete plans for this Swiss branch. One intends to "develop the future of the entertainment" and offer appropriate solutions.

A strategic goal of this new branch in Lucerne is to control marketing for Switzerland, Austria and Italy from there. Although these activities started last year, little public has noticed it. "Nobody actually knows that we are there," said Leah Borer, the office manager, and thus emphasized the discretion with which the macks are.

The vision of a new entertainment offer

The company has more on the piece of paper than it seems at first. At the moment, the team in Lucerne consists of only five people, but the ambitions extend far beyond this number. The Macks want to use their extensive experience in the field of amusement parks and modern technologies, including Virtual Reality (VR), to offer tailor -made entertainment solutions.

A particularly ambitious project is the development of a platform that should be available to large customers like Disney. "We want to be the Netflix for amusement parks," said park boss Michael Mack. This new platform is intended to offer a variety of solutions that go far beyond the current offers in the Europa-Park.

For many offers that fans of the European Park know and appreciate, other locations, such as shopping centers or hotels, could also be considered in the future. The popular technologies and innovations that are used in the Europa-Park could thus reach a wider market and redesign the experience.

The entire development is still at the beginning, but with the ambitious plans it becomes clear that the Macks continuously strive to set new standards in the area of entertainment. For readers who would like to learn more about the background and future strategies of this expansion, See the article on www.merkur.de .