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Burger classic resurrected: Long Texas BBQ returns for Halloween!
Burger King is celebrating the return of Long Texas BBQ, a beloved classic, just in time for Halloween. Available now until the end of December – now also in vegan versions!
Burger classic resurrected: Long Texas BBQ returns for Halloween!
A real classic returns! Burger King Germany is surprising its fans with special news: After a five-year break, the Long Texas BBQ Burger is seeing the light of day in the fast food world again. The comeback of the iconic burger takes place just in time for Halloween and will remain in the range until the end of December.
What makes Long Texas BBQ so special? The burger combines two juicy beef patties, combined with a hearty BBQ sauce, melting cheese and crispy onion rings, all nestled in an oblong sesame bun. What's new is that it is also available in a version with a chicken patty as well as plant-based alternatives for both the beef and the chicken. Burger King is staying true to the trend towards more plant-based options.
The legend returns
“The Long Texas BBQ is a true legend among Burger King fans and has been missed for a long time,” says Anna Mennel, the brand's head. According to her, Halloween is the perfect time to bring back this popular burger in an original way. Before the big reveal, Burger King ensured that the excitement increased with a clever teaser on Instagram. Before Halloween, all posts on the channel disappeared and the profile picture indicated a mysterious onion ring. The burger's comeback was announced in an original way via a Ouija board, which further increased the fans' curiosity.
The return will also be celebrated with an offer specially designed for Halloween: From October 31st to November 7th, fans can enjoy the Long Texas BBQ together with a portion of lattice potatoes as part of the special offer. It is also offered as a standalone product. In keeping with the nutrition-conscious trends, the plant-based versions of the burger are even 10 cents cheaper.
The comeback of the Long Texas BBQ Burger shows how Burger King takes its customers' needs seriously while using creative marketing strategies. Whether the return will actually pique consumer interest remains to be seen, but anticipation is already high. Further information about this exciting relaunch and the associated promotions can also be found in a detailed report on www.hogapage.de.