Burger classic Resurrected: Long Texas BBQ returns to Halloween!

Burger classic Resurrected: Long Texas BBQ returns to Halloween!

A real classic returns! Burger King Germany surprises its fans with a special news: After a five-year break, the Long Texas BBQ Burger is again seeing the light of the fast food world. The comeback of the iconic burger takes place on time for Halloween and will remain in the range by the end of December.

What makes the Long Texas BBQ so special? The burger combines two juicy beef pattys, combined with a hearty BBQ sauce, melting cheese and crispy onion rings, everything snuggled up into an elongated sesame. What is new is that it is also available in a variant with a chicken patty and plant-based alternatives, both for the beef and for chicken. So Burger King remains true to the trend towards more plant options.

The legend returns

"The Long Texas BBQ is a real legend among the 'Burger King' fans and was missed for a long time," says Anna Mennel, the head of the brand. According to her, Halloween fits perfectly to bring this popular burger back in an original way. Before the big reveal, Burger King made it with a clever teaser on Instagram that the tension rose. All posts on the channel disappeared from Halloween and the profile picture pointed out a mysterious onion ring. In the original way, the comeback of the burger was finally announced via an ouija board, which further increased the curiosity of the fans.

The return is also celebrated with an offer specially made for Halloween: From October 31 to November 7th, fans can enjoy the Long Texas BBQ together with a portion of grating potatoes in the range of action. It is also offered as a single product. In keeping with the nutritional trends, the plant -based variants of the burger are even 10 cents cheaper.

The comeback of the Long Texas BBQ Burger shows how Burger King takes the wishes of its customers seriously and at the same time uses creative marketing strategies. It remains to be seen whether the return will actually arouse the interest of consumers, but the anticipation is already great. Further information about this exciting relaunch and the associated actions can also be found in a detailed report on www.hogapage.de .