Tradition meets innovation: the ice maker takes Dubai to Lockenhaus

Tradition meets innovation: the ice maker takes Dubai to Lockenhaus

The Burgenland company "The Eismacher" from Lockenhaus recently announced two exciting news at a press conference: the introduction of a new dessert, Dubai-chocolate ice cream, and ambitious expansion plans to the United Arab Emirates. The managing directors Joachim and Veronika Kitzwögerer rely on a successful mix of traditional handicraft ice cream production and modern innovations.

"High quality ice cream is our top premise," emphasizes Managing Director Joachim Kitzwögerer. With the new ice cream that arises from a special mix of inspired ingredients, one wants to take up the trend of the so-called Dubai chocolate. This chocolate is not only known for its rich taste, but also for its exclusive origin from the upscale catering area of ​​the city of Dubai.

press conference and plans for the future

The event was intended as a platform to present the company's latest developments and ideas to the press and the public. According to the Kitzwögerers, the production of the Dubai chocolate ice is accompanied by a high quality standards that meet the name "The Eismacher". "It is important that we adapt traditional ice cream production in a modern way," explains Veronika Kitzwögerer.

The expansion plans to the Middle East are also of particular relevance. In Dubai, the company strives to develop new markets and increase international awareness. This could be an exciting further development for "the ice maker", which already enjoys a certain reputation in the region.

The Kitzwögerers are convinced that they can use these innovations to take an important step into the future of their family business. The combination of tradition and innovation is a promising strategy for the two to stand out in an increasingly competitive market.

For more information about this growth strategy and the details of the product launch, a look at the reporting at www.bvz.at recommended.