New focus in Neusiedl: Wine marketing for the future

New focus in Neusiedl: Wine marketing for the future

The Bhak/Bhas Neusiedl am See goes into the school year 2025/26 with fresh wind by taking the focus of the training focus on "Wine Marketing and International Business". This has now been announced in a press conference at the Salzl Seewinkelhof winery in Illmitz. This initiative is supported by the Neusiedler See DAC association, with the aim of promoting practical training content and offering the students an insight into the fascinating world of the wine industry.

In the past, around 100 graduates have already benefited from this specialization. Director Hannes Nitschinger emphasized the advantages of this cooperation and said: "The cooperation offers a win-win situation: Our students benefit from expert knowledge and the association from well-trained graduates." This close connection between the educational institution and the regional industry is intended to raise the training to a new level.

Foundation of the exercise company "Vinoro Wein GmbH"

A special highlight of the new program is the foundation of the exercise company "Vinoro Wein GmbH". This initiative simulates a realistic sales company for wines from the Neusiedler See-Revier. Here the students learn everything about corporate management, the development of marketing strategies and the use of modern sales channels, including social media. Heinz Josef Zitz, the initiator of the project, explains: "We also want to be an innovation center for the wine industry and above all our strength to work with youth." This practical training enables the pupil: not only deep insights into the industry, but also requires creative solutions for marketing regional products.

As part of this focus, the students are also prepared for various professions in the wine industry. In addition to the management of wine -growing companies, you are also qualified for tasks in larger companies. The topics that are treated range from wine presentation to direct marketing to sales training and legal basics. In addition, the pupils have the opportunity to acquire additional qualifications, such as the title of the boysmmelier or a forklift license.

collaboration for the promotion of specialists

The importance of this initiative was also emphasized by Christoph Salzl, the President of the Neusiedler See DAC association: "Cooperation with Bhak/Bhas Neusiedl am See is an important sign to promote the next generation of specialists for the wine industry." State Councilor Daniela Winkler joined this assessment and emphasized: "This training creates a close connection between education and business and at the same time strengthens the Burgenland location." The return to wine marketing within the training is not only a sign of the appreciation of the regional wine culture, but also a step towards securing the future in an important industry.

The importance of the wine industry in this region and the possibility of passing on this knowledge to the younger generation are decisive factors that combine the community and future graduates. With this training, those responsible hope not only to maintain the tradition of viticulture, but also to create new impulses and innovations that could be decisive for the future of Burgenland.

If you would like to learn more about this topic, you can here read.