Relationship drama and follow-up boom: Kim Virginia and Nikola in the upswing!

Relationship drama and follow-up boom: Kim Virginia and Nikola in the upswing!

Vienna, Österreich - In the past few days, the relationship chaos between Kim Virginia and Nikola Glumac caused a sensation on social media. The drama of this incident was followed by a considerable increase in its follower numbers. Loud vienna.at Nikola Glumac increase its follower number of around 485,000 to a proud 684,000. Kim Virginia also benefited from attention and won over 100,000 new subscribers, so that she now has 1.11 million followers.

The incident occurred when Kim Virginia reported from the hospital and reported an “incident with physical violence”. However, specific details have not been announced. As a result, the engagement between the two reality stars was dissolved, which further fueled speculation about the reasons for their public dispute. It is also discussed whether it may be a PR campaign that has been used to increase its awareness.

The influence of reality TV on social media

The dramatic increase in followers is not only an example of the power of shock and relationship dramas on social networks, but also reflects larger trends in influencer marketing. An analysis of the effects of the "Keeping Up with the Kardashians" series on the social media landscape illustrates that such reality formats have a significant impact on the buying behavior of consumers. According to Factualamerica.com

The social media presence of these stars often blur the boundaries between entertainment and advertising. This tactics make product placements appear more organic and means that consumers are more inclined to follow the recommendations. Brands that work with influencers benefit from significant increases in visibility and sales. Interactive content and authentic representations of the life of influencers also promote trust and loyalty among followers.

The relevance of influencer marketing

The linking of personal experiences and brand messages is also a general feature of influencer marketing. This is particularly relevant for younger target groups, which are often regarded as the main target group of such campaigns. A study by the Fraunhofer Institute showed that about 50% of the young people bought products advertised by influencers. This illustrates the effectiveness of influencer marketing and its potential risks for the consumer behavior of young people, who often have a difficult time to distinguish advertising from real recommendations, such as Tagesschau.de reported.

In view of the enormous expenditure for influencer marketing, which rose from 94 million euros in 2017 to almost 570 million euros in 2023, a further increase will be expected for around 906 million euros for 2028. This shows the growing importance of social media and influencers in modern marketing. However, the strong influence by stars and influencers also leads to concerns about advertising and their effects on critical consumption behavior, especially among young people.

at a time when social media is becoming increasingly formative for consumption behavior, the public drama led by Kim Virginia and Nikola Glumac and at the same time fuels the discussion about the power of influencers in the digital world.