Future of advertising: Digital target group speech redefined!

Future of advertising: Digital target group speech redefined!

On November 27, 2024, the House of the Sea in Vienna took place in the Lighthouse10 of the Goldbach Round Table, in which over 100 decision -makers from marketing, advertising and media gathered. The event, organized by Goldbach Austria, asked the central question: How can the address of specific target groups in the digital world be designed more effectively and more measurable? This topic is becoming more important because the challenges in digital marketing increase with the constantly growing technological possibilities, such as "https://www.ots.at/presseaus-sung/ots_20241205/Mut-zur-veraenderung-die-bunkkommunikation" target = "_ blank"> apaot reported.

The focus of the discussion was the concept "One2Specificmany", which could establish new standards in the target group address. Josef Almer, Managing Director of Goldbach Austria, said that the precise address in the right Situation on the right screen is a central challenge. Experts such as Ruth Pauline Wachter and Christian Gstöttner offered valuable perspectives and creative solutions to increase the relevance of brands during their lectures. The innovative technology of the Dynamic Creative Optimization (Smartdco) was also presented, which enables advertising material to adapt to situational conditions in real time, which is maximized the address, as in the report of Goldbach explained.

change and innovation in marketing

The response to the event was overwhelming, which underlined the urgency of the precise target group address. Almer pointed out that change and willingness to innovate are essential in order to remain successful in the digital age. The event closed with an inspiring talk about creative implementation examples that demonstrated the synergy between technology and creation. The participants agreed that the combination of creative approaches and technological possibilities is essential to switch relevant advertising and to gain consumers' attention.