Tyrol's mountains in the Instagram frenzy: Influencer conquer the Alps!

Tyrol's mountains in the Instagram frenzy: Influencer conquer the Alps!

Tirol, Österreich - In Tyrol, advertising on social media literally blooms! Influencers use platforms such as Instagram and Tiktok to position the Alpine region as the ultimate holiday destination. Tyrol advertising has recognized the trend and relies on a comprehensive marketing strategy that is underpinned by the words of Patricio Hetfleisch, the marketing manager: "People are particularly working on social media." This innovative approach enables a deeper connection to the Tyrol brand, which often remains unmatched in classic advertising. The commitment to social media has proven to be a decisive factor for the Tyrolean tourism sector, which enables immediate reactions and interactions.

The power of the influencer

At least six people are now specialized in the Tyrol advertisement who look after influencer partnerships. It is precisely checked which social media personalities can be used for cooperation to ensure that they represent the Tirol brand advantageously. Even Asian influencers with millions of followers are crowded for cooperation. In addition to the promotion of established stars, the Tyrol Advertising also develops its own formats, such as the humorous Tikok project "Question Honey", in which Hannelore Knoflach, over 80, answers questions about Tyrol. Through such creative approaches, the costume and charm of the region are carried into the world and ensures an authentic experience that arouses the curiosity of the users.

The collaboration of hotels and tourism companies with influencers is a new trend in the industry. Bärbel Frey from Aqua Dome in Längenfeld reports that 30 to 50 inquiries from influencers arrive weekly. "It's not just about the number of followers," explains Frey. "An influencer who has a small but committed audience can be more valuable to us than one with millions of followers." Influencers are often invited to spend the night free of charge and share their experiences on social media - an inexpensive advertising method for many companies. This strategy works twice by improving the experience of the influencers and at the same time ensures a wide range.

These dynamic developments in Tyrolean tourism are the result of decades of tradition and expertise. Tyrol advertising works like a mountain guide who shows the way through a diverse market and tells stories that arouse the longing for the impressive mountain landscapes. This entrepreneurial vision aims to not only consolidate Tyrol as a tourism region, but also to establish as a pioneer in the field of social media, as explained in a report by Tirol advertising.