Chocolate with Dubai flair: a dispute breaks out over designation of origin!

Chocolate with Dubai flair: a dispute breaks out over designation of origin!

A huge dispute is brewing: the coveted “Dubai chocolate”, which is currently being celebrated as a trend on social media, is at the center of legal disputes. Andreas Wilmers, managing director of Alina Wilmers Verwaltungs GmbH, demands that only chocolates that actually come from the United Arab Emirates should be allowed to bear the name “Dubai chocolate”. He is convinced that the use of the term by other manufacturers, such as Lindt, is misleading. “According to our trademark lawyer, the term ‘Dubai chocolate’ can only be used for products that actually come from Dubai,” said Wilmers in an interview Krone.at.

The hype about the sweet temptation

But what makes this chocolate so special? The “Dubai chocolate” impresses with its filling made of pistachio cream and kadayif, a fried dough thread that gives it a unique texture. This product has become a real hit in recent months, especially among influencers on TikTok who celebrate the chocolatey delicacy with a typical Arabic flair. In fact, you could pay up to 15 euros for a bar, making the sweet an expensive treat, like Pharmacy look around reported. The mix of crunchy dough and pistachio filling sets it apart from other chocolates and provides a visual treat when cracked open.

The issue is further complicated by the fact that Lidl also plans to sell a “Dubai chocolate” under its brand, even though the main ingredients do not come from Dubai. Wilmers is certain that the legal basis for unfair competition exists. If Lindt does not issue a cease and desist declaration by December 19th, there is a risk of legal action, explains Wilmers. Meanwhile, the debate over the preparation and health benefits of “Dubai chocolate” does not go unnoticed, as the chocolate tends to contain more sugar and fat than traditional variants, which is met with skepticism among consumers.