Chocolate with Dubai flair: Dispute over designation of origin erades!

Chocolate with Dubai flair: Dispute over designation of origin erades!

A huge argument is bought: the coveted "Dubai chocolate", which is currently being celebrated as a trend on social media, is the focus of legal conflicts. Andreas Wilmers, managing director of Alina Wilmers Verwaltungs GmbH, demands that only chocolates that actually come from the United Arab Emirates can bear the name "Dubai-Chocolate". He is convinced that the use of the term by other manufacturers, such as Lindt, is misleading. "According to our brand lawyer, the term‘ Dubai-Schocolade ’can only be used for products that actually come from Dubai," says Wilmers in an interview with krone.at .

the hype around the sweet temptation

But what makes these chocolate so special? The "Dubai chocolate" captivates with its filling of pistachio cream and Kadayif, a fried dough thread that gives it a unique texture. This product has developed into a real hit in the past few months, especially under influencers on Tiktok, which celebrate chocolate delicacy with typical Arabic flair. In fact, one could pay up to 15 euros for a board, which makes the candy an expensive pleasure, such as pharmacies review . The mixture of crispy dough and pistachio filling takes it off from other chocolates and ensures a visual pleasure when breaking up.

The argument also complicates by the fact that Lidl also plans to sell a “Dubai chocolate” under his brand, although the main ingredients do not come from Dubai. Wilmers is certain that the legal foundations for unfair competition are given. If Lindt does not submit a cease and desist declaration by December 19, there is a risk of legal action, explains Wilmers. In the meantime, the debate about the preparation and the health advantages of the "Dubai chocolate" does not remain unnoticed, since the chocolate tends to contain more sugar and fat than conventional variants, which met with skepticism in consumers.