Lidl lowers prices in June: fresh meat up to 10 % cheaper!

Lidl lowers prices in June: fresh meat up to 10 % cheaper!

Österreich - On June 2, 2025, Lidl Austria announced that it would reduce prices for over 50 products in beef and pig range by deleting VAT on these items. This campaign leads to a discount of around 10 percent, which is applied directly to the cash register. The price cuts apply throughout June and are only available in the Lidl branches in Austria. The company has confirmed that it bears the costs of the price reductions themselves without affecting the quality of the products or burdening the suppliers. This measure is part of a broader initiative, which has been reduced in price since the beginning of the year, including everyday food such as butter, oils and coffee.

Examples of the reduced prices are the "Alpengut" tea butter for 2.39 euros and the organic butter "a good piece of home" for 2.99 euros. Various types of oil such as olive, rapeseed and sunflower oil are up to 25 percent cheaper, while several coffee products from well-known brands such as Lavazza and Nescafé have been significantly reduced at the price. Lidl emphasizes that these price adjustments serve to relieve households financially.

sustainable commitment and corporate awards

Lidl Austria was recently awarded for its price-performance conditions and recognized as a "best food dealer". The company runs over 250 branches and employs around 5,800 people. The range includes more than 2,200 items, many of them in AMA-certified or biological quality. Lidl is also actively committed to sustainability by reducing plastic and initiating measures to combat food waste. The use of green electricity and photovoltaic systems for minimizing CO2 emissions is also part of their strategy.

The current price reductions fall into a context in which food prices have risen sharply in recent years. Chancellor Olaf Scholz recently made a proposal to reduce the reduced VAT rate for many foods from 7 to 5 percent in order to support people with low incomes. However, critics do not consider this measure to be sufficient. A discharge resulting from the proposal would only make up a single-digit euro amount for each taxpayer, while the state would generate significantly fewer income, which would be estimated on an estimated seven billion euros.

reactions to tax increase and price inflation

While the food trade is under pressure, associations such as the farmers' association require a general reduction in VAT on all foods. Consumer advice centers are concerned that such a reduction could be lifted again by the persistently high inflation. Experts express concerns that a reduction in VAT, especially people with higher incomes, benefits. Foodwatch joins these demands and emphasizes that comprehensive measures are necessary to ensure healthy and affordable food for everyone.

The announcement of Lidl reflects the company's efforts to accommodate its customers in difficult economic times, while the discussions about VAT continue to food. The next few weeks will show how consumers react to the new price offers and what political changes may follow.

5min reports that Lidl Austria will delete VUM VUM Rind and pig range.
Lidl corporate , while Tagesspiegel explained the political contexts and reactions around the changes.