Lidl is reducing prices in June: fresh meat is up to 10% cheaper!

Lidl is reducing prices in June: fresh meat is up to 10% cheaper!

On June 2, 2025, Lidl Austria announced that it would reduce prices for over 50 products in the beef and pork range by eliminating VAT on these items. This promotion results in a discount of approximately 10 percent, which is applied directly at checkout. The price reductions apply throughout the month of June and are only available in Lidl stores in Austria. The company has confirmed that it will bear the costs of the price reductions itself, without compromising the quality of the products or burdening suppliers. This measure is part of a broader initiative that has already seen the price of more than 550 items, including everyday foods such as butter, oils and coffee, reduced since the beginning of the year.

Examples of the reduced prices are the “Alpengut” tea butter for 2.39 euros and the organic butter “A good piece of home” for 2.99 euros. Various types of oil such as olive, rapeseed and sunflower oil are also up to 25 percent cheaper, while several coffee products from well-known brands such as Lavazza and Nescafé have had their prices significantly reduced. Lidl emphasizes that these price adjustments serve to relieve the financial burden on households.

Sustainable commitment and company awards

Lidl Austria was recently recognized for its price-performance ratio and recognized as “Best Grocer”. The company operates over 250 branches and employs around 5,800 people. The range includes more than 2,200 items, many of which are AMA-certified or organic. Lidl is also actively committed to sustainability by reducing plastic and initiating measures to combat food waste. The use of green electricity and photovoltaic systems to minimize CO2 emissions is also part of their strategy.

The current price cuts come in a context in which food prices have risen sharply in recent years. Chancellor Olaf Scholz recently made a proposal to reduce the reduced VAT rate for many foods from 7 to 5 percent, especially to support people with low incomes. However, critics consider this measure to be insufficient. Any relief resulting from the proposal would only amount to a single-digit euro amount for each taxpayer, while the state would generate significantly less revenue as a result, estimated at seven billion euros.

Reactions to tax increases and price inflation

While the food trade is under pressure, associations such as the Farmers' Association are calling for a general reduction in VAT on all food. Consumer advice centers are concerned that such a reduction could be canceled out by persistently high inflation. Experts express concerns that a VAT reduction will primarily benefit people with higher incomes. Foodwatch joins these calls and emphasizes that more comprehensive action is needed to ensure healthy and affordable food for all.

Lidl's announcement reflects the company's efforts to accommodate its customers in difficult economic times as discussions over VAT on food continue. The next few weeks will show how consumers react to the new price offers and what political changes might follow.

5min reports that Lidl Austria will remove VAT on over 50 products from the beef and pork range.
You can find more information about the details of this campaign at Lidl Corporate, while Daily Mirror the political context and reactions surrounding the changes are explained.