Consumers in transition: This is how shopping behavior in Austria changes!

Consumers in transition: This is how shopping behavior in Austria changes!

A current study by the trade association, in cooperation with Bluecode, shows that the shopping experience has achieved a new Dimension. Among the 1,010 consumers surveyed in August/September 2024, 50 % of Austrians have now discovered online shopping as a relaxing pastime, a considerable increase compared to the 38 % of the previous year. In particular, generation Z, 75 %, enjoys online purchases. This development shows that the shopping experience now goes far beyond the purely covers, since consumers want to be inspired and enchanted both online and inpatient trade, such as reports.

Problems in the shopping experience

Although the diversity and convenience of online shopping is estimated, there are also challenges. For 51 % of the respondents, poor product quality is the biggest criticism of online purchase, followed by customs problems at 40 %. Interestingogel, less than 12 % of consumers have complained about late deliveries. In this context, Rainer Will, Managing Director of the Commercial Association, emphasizes that 80 % of the buyers are researching online before buying, which is why it is crucial for dealers to be visible online.