Sports reporting in change: What fans really want!

Sports reporting in change: What fans really want!

Vorarlberg, Österreich - On March 26, 2025, the Austria press agency about the large number of multimedia content, which provide journalists through different platforms. Among other things, live tickers and data centers on sports events or elections are mentioned, both by the Austria Press Agency and the German Press Agency (dpa).

These multimedia elements include widgets, videos and article links created by third -party providers, such as developments in the area of ​​"Elfenschaft" and "Outbrain". Such innovative solutions are not only informative, but also crucial for the user experience of the readers. The involvement of social media, e.g. through Facebook or Instagram posts, enables interactive reporting.

trend study on sports reporting

Another interesting aspect of the current media landscape is the B4P trend study "Sports reporting in change", which was published on April 26, 2023. According to this study, which was carried out by the Society for Integrated Communication Research (GIK), over 90% of German sports fans are. It is particularly striking that 84% of the respondents actively exercise sports, while 73% regularly pursue sports reporting, as Gik

The study also shows gender -specific differences in sports behavior: women (85%) do sports a little more often than men (83%). With regard to the media sports reporting, however, a larger number of men (82%) than women (64%)

popular sports and changing interest

The most popular sports in the media are diverse. Men's football leads with 61%, followed by women's football with 44%, and other sports such as ski jumping (43%) and biathlon (39%). Particularly noteworthy is the increase in interest in women's football, which has gained popularity through the European European Championships. 15% of the study participants report growing interest.

In the case of younger age groups, there is an upswing for eSports, where 32% of those surveyed indicate to feel eSports exciting. This is particularly pronounced in young men, 72% of whom are interested in eSport.

The study leads interesting findings about the usage behavior of older and younger generations. Older respondents (over 50 years) value live reporting (73%), while younger people (under 30 years) show more interest in entertainment (53%) and personalization (51%).

Overall, the study also offers perspectives on the influence of streaming services. 66% of 16-29-year-olds use paid sports streaming offers, while this share decreases with age. 43% of the respondents look at sports on streaming platforms, and annually new services such as those of the German Press Agency content in importance.

By combining these multimedia approaches and reports on sports trends, it can be seen that sports reporting is constantly changing, which brings with it both challenges and opportunities for the future of media landscape.