Streaming fight: Who will be the king of screen entertainment?

Streaming fight: Who will be the king of screen entertainment?

The game changes in the digital jungle of streaming services. Five years after the beginning of the pandemic, which the streaming business has strongly boosted, the times are over without vigor for providers such as Netflix. Many providers do not reach the profit zone; The competition for the best content becomes tougher. In a current statement, the renowned German filmmaker Wim Wenders criticized the greed of streaming platforms that claim all rights to the produced content. "What do you want to do with the content? After the evaluation, they all come to a large crypt, and many are dead for all times," said Wenders to the German Press Agency.

The Mipcom event made it clear that the transmitter and streamers are increasingly competing for the same formats. "All fishing in the same pool," said Jens Richter from Fremantle. But the struggle for the best content already shows the first results: the previous clear boundaries between classic television and streaming services are increasingly blurred. Amazon and Netflix are now also focusing on advertising and live broadcasts, while traditional TV channels are expanding their streaming offers to win new spectators.

Netflix and its challenges

Netflix has to struggle with a total debt of $ 16 billion and has been pursuing a strict strategy against sharing passwords beyond households for months to gain new subscribers. The company plans to produce even more content itself, but remains faithful to the principle of not selling any successful series to other platforms. At the same time, Netflix shows new price models with an entry -level price of only 4.99 euros per month for the advertising -financed variant that aims at a wider target group.

The survey on the use of moving shows that traditional television consumption remains strong. At 77 percent, the TV area still has the leadership position in terms of the number of spectators. Experts like Wolfgang Struber from the RTR media support the assessment of a co-existence between TV content and online alternatives that could offer two media forms a place in the media mix without one of the two disappearing.